Marketing Chapter 10

value delivery network

A ________ is made up of a company, its suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.

Wholesaler

A _____________ is considered a marketing intermediary.

True

A vertical marketing system consists of producers, wholesalers, and retailers acting as a unified system.

Exclusive

High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and Rolex for watches use ___________ distribution, giving a limited number of dealers the sole right to sell products in a specified geographic territory.

Direct

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online sales parties, online Web sites, and social media. Both companies us a __________ channel to distribute their offerings.

False

Most producers sell their goods directly to final users.

products from the factory to resellers and ultimately to customers

Outbound logistics refers to moving ________

Marketing channels

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Horizontal marketing system

a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity

Supply chain management

managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers is known as __________