Marketing Chapter 5 Video- GoodWill

Goodwill adapts its store formats and merchandise plans to match the innovativeness and disposable income of shoppers in nearby neighborhoods. For​ instance, customers of its boutique store in the​ Haight-Ashbury neighborhood of San Francisco are more likely to demonstrate greater​ __________ for trendy fashions.

rate of adoption

According to the​ video, Goodwill has often had to cut prices due to poor​ ______ conditions.

economic

According to the​ video, Goodwill adjusts its merchandising and store formats in Northern California to better match the​ __________ of individuals living within those​ neighborhoods, as expressed by their respective daily​ activities, interests, and opinions.

lifestyle

According to the​ video, some individuals living in trendy neighborhoods choose to shop at Goodwill boutiques in order to find fashionable clothing and​ "shabby chic" furniture. According to​ Maslow's theory of​ __________, such shoppers are likely seeking to satisfy social or esteem needs.

motivation

The video suggests that a key challenge for​ Goodwill's marketers is to change the view of many consumers that secondhand stores are​ musty, low-class operations with​ poor-quality merchandise. This exemplifies the psychological concept of​ __________, which is the process by which people​ select, organize, and interpret information to form a meaningful picture of the world.

perception