marketing chapter three

By the turn of the twentieth century, the population of the United States had shifted to three large racial and ethnic groups. These groups are

a. African-Americans, Native American Indians, and Caucasians. b. Hispanics, Native-American Indians, and Caucasians. c. Asians, African-Americans, and Hispanics. d. Asians, African-Americans, and Caucasians. e. African-Americans, Hispanics, and Caucasians. E

Which of the following firms would be most likely to have a monopoly for its competitive environment?

a. Charter Cable TV b. American Airlines c. Chemlawn Lawn Care d. Mitchell Trucking e. Rogers Plumbing A

Which of the following actions is illegal?

a. Corporate contributions to candidates. b. Paying political officials not to enforce a particular law. c. Political officials helping businesses secure foreign markets. d. Corporate contributions to elected officials. e. Political officials influencing how much a government agency purchases and from whom. B

Which of the following is not at the generic competitor level for Ford's Expedition sport utility vehicle?

a. Enterprise car rental b. Harley Davidson motorcycle c. Schwinn mountain bike d. Ford's Escape SUV e. Taxi cab ride D

Of all the federal regulatory units, the _____________________ most heavily influences marketing activities.

a. Environmental Protection Agency (EPA) b. Federal Trade Commission (FTC) c. Food and Drug Administration (FDA) d. Federal Power Commission (FPC) e. Federal Communications Commission (FCC) B

Which category of income are marketers most interested in?

a. Extra income b. Wealth c. Total income d. Disposable income e. Discretionary income D

What type of competitive structure exists when a firm produces a product that has no close substitutes?

a. Mixed competition b. Pure competition c. Monopoly d. Oligopoly e. Monopolistic competition C

Three primary methods of collecting information for environmental scanning are

a. company database, executive knowledge, and research. b. executive knowledge, media, and marketing research. c. observation, secondary sources, and marketing research. d. marketing research, company records, and advance orders. e. secondary sources, company records, and observation C

The Classic Hotel Group has begun to offer entire floors of rooms in its hotels that are smoke-free, adults-only, and pet-friendly. The Classic Hotel Group is responding to changes in

a. customer demands. b. cultural diversity. c. the legal environment. d. demographics. e. cultural values. E

Discretionary income is associated with all of the following except

a. education. b. food. c. furniture. d. pets. e. automobiles. B

Marketers primarily focus their environmental analysis on __________________ competitors.

a. generic b. product c. monopolistic d. total budget e. brand E

Consumer confidence and willingness to spend begins to increase during periods of ________________________ , and marketers must remain very flexible to make the necessary adjustments.

a. growth b. recession c. depression d. prosperity e. recovery E

A person's buying power is a function of

a. income, wealth, and credit. b. past income, natural resources, and financial resources. c. wages, rents, and investments. d. discretionary income. e. disposable income. A

The Better Business Bureau is probably the best-known

a. national evaluator of advertisements. b. federal regulatory group. c. state-operated enforcement agency. d. nongovernmental regulatory group. e. self-regulatory unit operating at the national level. D

The four major competitive structures are

a. oligopolies, monopolies, monopolistic competition, and pure competition. b. monopolies, oligopolies, oligopolistic monopolies, and pure competition. c. pure competition, heavy competition, and pure competition. d. brand, product, total budget, and generic. e. monopolies, limited competition, oligopolistic competition, and pure competition. A

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) _______ approach to marketing environmental forces.

a. proactive b. variable c. reactive d. inactive e. negative C

Assuming that inflation is low, high buying power characterizes the ____________ stage of the business cycle.

a. prosperity b. depression c. succession d. recession e. recovery A

Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during periods of economic

a. recession. b. prosperity. c. expansion. d. recovery. e. uncertainty. A

Procompetitive laws are those designed to

a. reduce competition. b. protect the consumer. c. ensure product safety. d. preserve competition. e. limit business lobbying of government officials. D

The FTC can issue a cease-and-desist order, which is an injunction to

a. stop doing whatever caused the complaint. b. pay for damages caused by negligence of the firm. c. close down the firm until further notice. d. appear before the courts. e. report to the FTC immediately. A