marketing essentials chapter 13

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What are the three methods to determining needs?

1) observing 2) listening 3) questioning

What is the first step in the sales process?

approaching the customer

What is the fifth step in the sales process?

closing the sale

What is the second step in the sales process?

determining needs

What is the fourth step in the sales process?

overcoming objections

What is the third step in the sales process?

presenting the product

What is the seventh step in the sales process?

relationship building

What is the sixth step in the sales process?

suggestion selling


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