MARKETING EXAM 3

consumer buying decision process

1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase 5. Post-purchase evaluation

1. neighborhood 2. community 3. power shopping center 4. regional shopping center 5. super regional

1. one anchor store 2. more than one anchor store 3. anchors and a category killer 4. malls 5. tysons corner/ huge malls

consumer decison

Limited Extended Routinized

Cosima has been a buyer for Harvest Mist, a large cranberry processor, for several years. Believing that she knows a great deal about cranberries, their growers, and processors, she decides to go into business for herself. Cosima wants to assume no risks of spoilage or price fluctuations. She sees herself as simply bringing the growers and processors together

broker

petco/ bed bath and beyond

category killer

what is home depot

category killer

Logo on a keyboard such as intel

co-branding

Procter & Gamble markets Cheer detergent to young singles and couples and Dreft detergent to new parents. Procter & Gamble is using a(n) ____ targeting strategy for laundry detergents

differentiated marketing strategy

changing hours of operation

distribution

A research method in which a number of people are exposed to an idea or concept and the interaction of the people is observed is called

focus group

manufactuer

get into channels

Personal selling is used most commonly in the B2B market as well as in the B2C market

high end products

merchant whole

independent distributors who take legal possession, or title, of the goods they distribute

purpose of Maslow's needs

individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

sales reports

internal secondary data

what stage do you use pioneer advertising

introduction

Herbal Organics used actor and former NFL player Sweet Dave Brown to act as its spokesperson as the "Herbal Organics Man." It filmed humorous videos of the actor that went viral online. Herbal Organics saw sales of its deodorants increase substantially from the previous year. What type of competitive growth strategy did Herbal Organics use?

market penetration

undifferentiated

not homogeneous

scrambled me

offering several unrelated product lines in a single store

Firehouse Subs is conducting a contest in which customers are asked to name a new sub. The winner gets a free sub each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Firehouse Sub's use of the ____ elements of the promotion mix

sales promotion

Elena goes to Walmart and buys some clothing, a Blu-ray disc, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

superstore