Marketing exam

What should the first section of an executive summary contain

A letter of authorization

What does a businessperson need to do when preparing for an upcoming negotiation?

Analyze the other person's position

What component is important to include in all types of inquiry letters?

Contact information

Sasha has just received a fax order from a customer. The customer has requested six each of a certain product, but has not indicated the desired color. What can Sasha do to make sure that the customer receives the desired product?

Contact the customer and ask him/her what color s/he wants

What type of software program allows a business employee and a customer to communicate in real time from a computer by typing text?

Instant messaging

What is a potential benefit to an employee who demonstrates initiative on the job?

More advancement opportunities

Chadwell's Toy Palace is planning a "buy one, get one free" sale for some popular toys. What will the store need to do to ensure that there are enough products available to meet the changing demand?

Purchase higher quantities of the sale items in a timely manner

Which of the following is a situation in which horizontal conflict may occur among channel members:

Scrambled merchandising

Which of the following is a legal factor that may affect the business environment:

Wage regulations

In relation to career success, it important for individuals to assess their strengths and weaknesses so they can

apply their talents where they are best used

Effective note-taking involves summarizing key concepts in ways that

are meaningful to the note-taker

When participating in a project-status meeting, it is important for a participant to

be prepared to provide an update

Slotting allowances are an ethical issue that businesses must consider because these types of fees can

discourage innovation.

A primary reason that businesses expand their operations in foreign countries is to

eliminate tax obligations

A jurisdiction's judicial system strives to treat all parties fairly

following legal procedure

As an employee of Simpson and Associates, Kevin performs a variety of activities each day, sets his own work pace, and has the authority to make many business decisions. Kevin's job involves __________ scope and __________ depth.

high, high

During lunch in the company's cafeteria, McKenzie overheard her coworker, Abby tell Kyle that she has a job interview with another firm next week. To respect Abby's privacy, McKenzie should

keep the information to herself and not say anything to anyone

A good indication that you may be making an unethical choice is if you

make excuses to justify your behavior

It is often best for a business to use an exclusive distribution pattern when it

needs to maintain tight control over a product

A government establishes an organization that monitors and ensures that businesses are complying with advertising laws. This organization is an example of a

regulatory agency

The primary advantage to businesses using electronic data interchange (EDI) systems in the channel management function is that the systems

streamline communication between buyers and sellers.

One way to demonstrate active listening is by

taking steps to minimize barriers

Consumers may be prompted to increase their spending when

the government implements expansionary monetary policies

What is the first thing you need to do when you want to persuade others to take a certain course of action?

understand your audience

An important aspect of fulfilling a company's brand promise is to

use touch points to create positive customer experiences