Marketing exam
What should the first section of an executive summary contain
A letter of authorization
What does a businessperson need to do when preparing for an upcoming negotiation?
Analyze the other person's position
What component is important to include in all types of inquiry letters?
Contact information
Sasha has just received a fax order from a customer. The customer has requested six each of a certain product, but has not indicated the desired color. What can Sasha do to make sure that the customer receives the desired product?
Contact the customer and ask him/her what color s/he wants
What type of software program allows a business employee and a customer to communicate in real time from a computer by typing text?
Instant messaging
What is a potential benefit to an employee who demonstrates initiative on the job?
More advancement opportunities
Chadwell's Toy Palace is planning a "buy one, get one free" sale for some popular toys. What will the store need to do to ensure that there are enough products available to meet the changing demand?
Purchase higher quantities of the sale items in a timely manner
Which of the following is a situation in which horizontal conflict may occur among channel members:
Scrambled merchandising
Which of the following is a legal factor that may affect the business environment:
Wage regulations
In relation to career success, it important for individuals to assess their strengths and weaknesses so they can
apply their talents where they are best used
Effective note-taking involves summarizing key concepts in ways that
are meaningful to the note-taker
When participating in a project-status meeting, it is important for a participant to
be prepared to provide an update
Slotting allowances are an ethical issue that businesses must consider because these types of fees can
discourage innovation.
A primary reason that businesses expand their operations in foreign countries is to
eliminate tax obligations
A jurisdiction's judicial system strives to treat all parties fairly
following legal procedure
As an employee of Simpson and Associates, Kevin performs a variety of activities each day, sets his own work pace, and has the authority to make many business decisions. Kevin's job involves __________ scope and __________ depth.
high, high
During lunch in the company's cafeteria, McKenzie overheard her coworker, Abby tell Kyle that she has a job interview with another firm next week. To respect Abby's privacy, McKenzie should
keep the information to herself and not say anything to anyone
A good indication that you may be making an unethical choice is if you
make excuses to justify your behavior
It is often best for a business to use an exclusive distribution pattern when it
needs to maintain tight control over a product
A government establishes an organization that monitors and ensures that businesses are complying with advertising laws. This organization is an example of a
regulatory agency
The primary advantage to businesses using electronic data interchange (EDI) systems in the channel management function is that the systems
streamline communication between buyers and sellers.
One way to demonstrate active listening is by
taking steps to minimize barriers
Consumers may be prompted to increase their spending when
the government implements expansionary monetary policies
What is the first thing you need to do when you want to persuade others to take a certain course of action?
understand your audience
An important aspect of fulfilling a company's brand promise is to
use touch points to create positive customer experiences
