Marketing final

Adobe markets software such as Photoshop and Lightroom through a subscription service and maintains an extensive website where customers can post reviews, offer tips and suggestions, and ask technical questions. Adobe appreciates the opportunity to create a forum where users of the software can interact with each other, as well as the company. This example relates to the ______ characteristic of online media.

Connectivity

Ford sells the Ford Mustang, Ford F-150, and the Ford Explorer. This is an example of

Family Branding

Milo is a product manager at Hershey. He learned that one of his competitors, the Mars Candy Company, was engaging in test marketing of a new candy bar. He decided to increase promotional activity, including coupons with significant price reductions, in the test markets in order to _____ the test program

Jam

Gabriel is an accountant at Ralston Purina. However, he is currently working with a group to determine the feasibility of a new brand of organic, grain-free premium dog food. After the product is launched, Gabriel will return to the accounting department. His present position can be described as a

Member of a venture team

Caterpillar, maker of large construction equipment in the United States, would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

Political and legal

Allison's company plans to release a new version of its signature television set. This television will have more advanced features, including better sound quality, higher definition, and more smart capabilities. It plans to discontinue the older version once this newer version is launched. This is an example of a

Product modification

Lowinski Lawn Care Equipment Company manufactures lawn mowers and other lawn care products. Its latest lawn mower comes with blades that incorporate new technology that allows them to last five times longer than typical blades. The lawn mower also includes a comfort grip that is easier to hold and an updated style design available in a variety of colors. Lowinski Lawn Care Equipment Company is most likely differentiating itself through _____ with its blades and through _____ with its handle and styling.

quality; design

The Target bullseye is a classic example of a

Brand mark

If H&M relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its stores, it is using

Contact manufacturing

Charmin toilet paper would be classified as which type of product?

Convenience

Didsbury Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer, Royce Chemicals. In this instance, the chemicals are being distributed to Didsbury through which of the following types of channels?

Direct distribution

Starbucks operates thousands of stores throughout the U.S. as well as 62 other countries. Which of the following describes Starbucks' level of commitment to international marketing?

Direct ownership

Casa Azul Mexican Restaurant purchased several large built-in ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?

Installations

When Bud Light Orange beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.

Intensive

If Samsung decides to make changes in its marketing channels, the strategic significance is that channel decisions are

Long term commitments

If India, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of automobiles that could be brought in from other countries, India would be using a(n)

Quota

Jaguar I-Pace sedans have the unique characteristics of being a totally electric, luxury sports sedan. The marketing manager wants to focus on these unique aspects rather than comparing the vehicles directly to competitors. He wants the I-Pace to be seen in a totally different light. Based on these objectives, he would want

To avoid competition

Jack Harper's Auto Towing Service would best be described as a(n) ____ product.

Unsought

KFC opened its first franchised restaurant outside of North America in England in 1964. Now more than a billion KFC chicken dinners are sold annually in 125 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu—items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries—to offer the customer passing by a preliminary view of their product. Refer to Scenario 9.2. The practice of offering fried octopus and squid at Asian KFCs is best described as

a strategy of some customization.

Bethany and Joseph are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new UtiliBot. They are in the ____ phase of the new-product development process.

commercialization

H&M, which produces and retails clothing products in a coordinated channel, is an example of a(n)

corporate vertical marketing system.

Delta Airlines encourages customers to post reviews on its company website or Facebook page in the hopes of increasing the company's

credibility

Disney sells apparel, cookie jars, puzzles, photo albums, and other items featuring its popular characters directly through its own retail outlets. This is an example of

vertical channel integration

Adam Marker is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.

Agents

Frito-Lay entices consumers to its websites through contests and games, but it cannot force people to visit its websites due to the ____ characteristic of online media.

Control

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of

Cycle time

Arjen Pradesh recently graduated from an East Coast university and has joined a small start-up based in New York City. One of his first assignments is to work collaboratively with other members of the marketing team to draft the marketing plan for the next fiscal year. Arjen is highly skilled in conducting secondary research and, as an alumnus of his university, he continues to have complimentary access to the university's library resources. He's now realizing how important data analysis is to firms and is glad he took a marketing research course. Arjen is utilizing the library resources to uncover information about a variety of external factors that could provide opportunities or threats and is exploring such factors as competitive, economic, political, legal, regulatory, technological, and sociocultural. Which section of the marketing plan would be most appropriate for the information that Ethan is obtaining through secondary market research?

Environmental analysis

Vail Mountain Resort in Vail, Colorado, is a world-class ski destination. Vanessa is a newly-hired manager of digital media and electronic marketing for Vail. Vanessa remembers reading about a new trend in video marketing, using _________ to engage and create a community of customers.

amateur filmmakers

Firestone allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ____ with independent Firestone dealers.

Conflict

The White Hat Corporation is committed to social responsibility. It is looking for a new shipping partner and has found LogiNext, one that seems to be perfect since it employs individuals with disabilities, contributes a portion of profit to the local school system, and allows its employees to work on flextime. White Hat is very interested in LogiNext's attention to social responsibility. However, its pricing is almost 12% higher than other shippers White Hat is considering. The fact that White Hat's decision has to balance the company's desire for social responsibility and investors' desires for profits is an example of a(n) _________ responsibility.

Economic

Honda conducts extensive consumer research and discovered that Latinos are reportedly 15% more likely to buy a Japanese auto brand, like Nissan, Honda, or Toyota, than any other group ethnic group. Honda is interested in the Latino market since it represents 20% to 30% of the brands' overall consumers. Due to its extensive use of research and customer insight, Honda has been the top-selling brand for Latinos for over 10 years thanks to effective marketing, like its partnership with the "La Reina de la Cancion" singing competition and an advertising campaign on Spanish-language TV. Based on this information, which orientation best applies to Honda?

Market orientation

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.

Maturity

Nike manufactures athletic shoes, shorts, shirts, and a variety of other athletic products. These products make up Nike's product

Mix

Dell makes its computers available through its own stores, its website, and some major retailers. This is an example of

Multichannel distribution

Huy Fong Foods markets a Sriracha sauce for household use to supermarkets through grocery wholesalers. It markets Sriracha for institutional use through industrial distributors and food brokers. Huy Fong is using

Multichannel distribution

Swiss-based Toblerone has taken a global approach to marketing its chocolate products. Which of the following is most easily standardized?

Product

Forever 21 clothing stores sell primarily what type of products?

Shopping

Samantha needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Spirit Airlines because, for a similar price to other airlines, it had a better reputation for service. For Samantha, this flight is an example of which type of product?

Shopping

LaCroix has a new flavor of sparkling water that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to LaCroix when testing the new beverage?

Tourism is a major industry in the area.

Old Navy is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by the

United States-Mexico-Canada Agreement.

Henry went skiing one weekend with several of his friends. While on the slope, he injured his leg and needed to see a doctor. Henry is likely going to view solutions to his problem as

Unsought products

Kira is interested in joining Alpha Gamma Delta's sorority. She begins to shop at Delphine's, a local store where the Alphas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Kira is most influenced by

a reference group.

Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of

a strategic channel alliance

Stark BioChem is a producer of chemical products aimed at increasing agricultural yield per acre. Stark BioChem's management believes that several of the firm's products could have sizable markets in other countries; however, it is costly to obtain market research to confirm this. If Stark BioChem wanted to temporarily "try out" these international markets with a minimal level of commitment and cost, it should use

Exporting

When Cameron was visiting family in Missouri, he ate a flavor of Boulder Canyon Kettle Chips that he had never seen before. When he returned home to Virginia, he could not find the flavor in any store. Which of the following reasons most likely explains why he could not find the flavor at home?

He was visiting a city being used as a Boulder Canyon's test market.

Samsung provides users with the chance to download a weather ______________ onto its Galaxy S8 smartphone. Once downloaded, users can see current conditions, a local radar, a ten-day forecast, and tropical weather information if relevant.

Widget

KFC opened its first franchised restaurant outside of North America in England in 1964. Now more than a billion KFC chicken dinners are sold annually in 125 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu—items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries—to offer the customer passing by a preliminary view of their product. Refer to Scenario 9.2. Suppose that KFC's parent company experienced difficulty in opening its restaurants in China unless KFC was willing to pay the government a "bribe." If KFC were to resort to paying this bribe in China saying that "it's different doing business there," this would be an example of

Cultural relativism

General Motors has entered into an alliance with Louis Vuitton, a maker of clothing and one of the most successful fashion houses in the world. Louis Vuitton is headquartered in France. GM will use Louis Vuitton designs and color traditions in its production of special edition models of the company's Cadillac SUVs and sedans. The Louis Vuitton elements will appear in the interior and body paint color. This alliance would most likely be classified as

A strategic alliance

Head & Shoulders Classic Clean is a ____ of shampoo made by the Procter & Gamble Corporation

Brand name

Coca-Cola offers a line of soft drinks that includes Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, and Fanta. These drinks best illustrate Coca-Cola's product mix

Depth

Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of

Depth of product mix

Harry is an athlete who plays a variety of sports that all require various athletic shoes. He has a favorable attitude toward Under Armour shoes. This favorable attitude is called brand

Loyalty

Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is

Single source data

Home Depot has an iOS program that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)

application, app

Coors may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on

behavioristic variables

If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name , this arrangement is an example of

brand licensing

Honda is a multinational company. In most countries in which it operates, Honda opens facilities that give it total control over manufacturing and other processes. However, in China Honda must partner with domestic companies due to legal and regulatory constraints. In these cases, Honda owns part of the company, while the domestic firm owns the other part. In most countries, Honda engages in ____________, but in China it engages in _______________.

direct ownership; joint ventures

Walgreens has set up a website that enables customers to converse with the company and communicate their needs and wants. This is an example of a(n) ____ website.

interactive

Global marketers such as Alibaba have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that Alibaba enjoys is that

marketers and customers can share information.

Jo-Ann Fabrics encourages customers to visit its website and "like" its Facebook page. It also enlists customers to post feedback on the company, refer articles of interest to other Jo-Ann' customers, and offer suggestions for future electronic communication. Jo-Ann is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears

more authentic than company-generated content

Walgreens drug stores prefer to receive refills of prescriptions through a phone-based system where customers can directly key in the information about the drug. By receiving orders in this manner rather than through a paper-based system or by a phone conversation with a pharmacy employee, Walgreens has been able to save time and money on

order entry.

Trader Joe's sells primarily Trader Joe's-labeled grocery products in its retail stores. The Trader Joe's brand is not sold in any other outlet. Trader Joe's is a ____ brand.

private distributor

Stephen recently purchased a new Legacy Billiards table for his recreation room. The next day after delivery, Seth noticed a problem with the way one of the pockets was strung. Since it was a weekend, he didn't expect to have it repaired. However, when he called the store to leave a message, someone answered the phone. She gave Stephen a number where he could call a repair representative who would come straight to Stephen's house within an hour. Legacy Billiards is most likely differentiating itself through

product support services.

H&M has opened stores in Beijing and Shanghai and hopes to capitalize on China's growing consumer economy because the potential of China's consumer market is so vast that it is almost impossible to measure. H&M and other global retailing giants operating in China are beneficiaries of the _____, which was established in 1989 to promote open trade and economic and technical cooperation among member nations. In addition, they are allowed to participate in a wide range of organizational activities and have become increasingly competitive regarding global business.

APEC

KFC opened its first franchised restaurant outside of North America in England in 1964. Now more than a billion KFC chicken dinners are sold annually in 125 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu—items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries—to offer the customer passing by a preliminary view of their product. Refer to Scenario 9.2. Which of the following alliances will KFC most likely utilize to guide its business transactions in Japan and China?

APEC

The Electrolux Corporation produces light bulbs that are used in refrigerators. Currently, only three other companies produce bulbs used in the production of refrigerators, with Electrolux as the leader in market share. In this case, Electrolux Corporation participates in

An oligopoly

Phillip is on his way to work when he realizes he has a flat tire. He swings into Discount Tires and has a new tire installed. Phillip's purchase of a new tire in this situation is considered to be

An unsought good.

If a company is introducing a brand into a market where it already has one or more brands, it would likely choose which of the following bases for positioning the new product?​

Avoiding competition positioning

Whole Earth Provision Company sells online through its website, while also selling through physical store locations. This type of retailing is referred to as

brick-and-clicks

Octavia runs a local ice cream stand and is developing a new type of ice cream sundae. She just sent a press release to the local newspaper and featured the new sundae on her Facebook page and Instagram account. Based on this information, Octavia is most likely in the _____ stage of the new-product development process.

Commercialization

A set of Bowers & Wilkins car speakers sold to Volvo for use in the production of XC90 SUV would be an example of a(n)

Componet part

KFC opened its first franchised restaurant outside of North America in England in 1964. Now more than a billion KFC chicken dinners are sold annually in more than 125 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu--items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries--to offer the customer passing by a preliminary view of their product. ​ Refer to Scenario 9.2. KFC's establishment of international production/processing facilities is an example of

Direct ownership

General Motors Company recently announced plans to build a new production facility in Mexico and will be able to take advantage of reduced production costs related to wage rates in the local area. GM will sell the vehicles in Mexico and will also export the Chevrolet Cruze model the plant produces around the world. The finished products costs will be based on the Mexican peso, which fluctuates but is generally considered to be weaker than the U.S. dollar or euro. This will provide General Motors with a price advantage in the export market. This is an example of the _______ force that affects international marketing activities.

Economic

When Merrell introduced its Chameleon hiking shoes, they were available through REI, Dick's, Bass Pro Shops, and a few other retailers. The Merrell Chameleon hiking shoe was most likely distributed through the _____ of distribution.

selective level

Sysco has developed a website that allows employees to create a profile and connect with coworkers for the purpose of getting acquainted and building a work-related network. This is an example of a

social network