MARKETING FINAL EXAM REVIEW- 2019 True/False
True
Web retailers do not have to collect sales tax in states where they have no physical presence.
False
All e-commerce purchases require that an item be physically shipped to the customer.
False
An advantage of e-commerce marketing is that it simplifies marketing planning and marketing activities because a company doesn't have to worry about all elements of the marketing mix..
True
Personalization involves creating products to meet customer specifications.
False
Small businesses are less able to compete with larger businesses as a result of the growth of the Internet.
True
The Internet has become an excellent source to easily obtain customer reviews of products they have purchased and used.
True
The Internet has resulted in the development of new products that can be delivered to customers' computers rather than through traditional distribution methods.
True
The Internet was first developed in the 1950's as a military and research tool.
True
One of the greatest concerns of customers when shopping online is the security of the information they provide when placing an order.
True
Marketers must understand people, how they are using technology, and how to engage them effectively using social media.
False
All businesses can complete all of their marketing activities using the Internet.
False
A disadvantage businesses face when using the Internet to gather information is the high cost of Internet research.
True
A major advantage of doing business on the Internet is that companies have immediate access to prospective customers all over the world.
True
A meaningful, easy-to-remember Internet address is actually an effective promotional tool for e-commerce.
True
A simple form of interaction on the Internet is the use of e-mail.
True
Consumers have more choices of companies and products as a result of the Internet.
False
Customers who purchase products from a click-only business have no way to return defective or unwanted merchandise.
False
E-commerce began in the 1970's.
True
E-commerce has opened up new markets for businesses, but it has also dramatically increased the competition they face.
True
It is possible for some businesses to reduce distribution costs by as much as 99 percent when customers make purchases using the Internet
True
Many consumers will gather information online, and then make the actual purchase at a local business.
True
Many established businesses use e-commerce to conduct business.
False
The great majority of consumers are dissatisfied with their shopping experience when they make purchases using the Internet.
False
There are more people in the world than connected devices.
