Marketing Final

Promotion that is one way communication and has an identified sponsor is called? A. Advertising B. Personal Selling C. Public Relations D. Sales Promotions

A. Advertising

______________________ involves hiring a foreign manufacture to make your products according to your specifications. A. Contract manufacturing B. Franchising C. Joint ventures D. Multinationals

A. Contract manufacturing

Sharon buys a t-shirt to remember her trip to Disney World. What type of buying motive is this an example of? A. Emotional B. Extensive C. Limited D. Routine

A. Emotional

Questions that are either, two-choice, multiple choice, rating or ranking are what types of questions? A. Forced-choice questions B. Open-ended questions C. Problem-choice questions D. Sample questions

A. Forced-choice questions

Which of the following is not an advantage of outdoor advertising? _________________ A. Limited viewing time B. Highly visible C. Reaches a specific geographic area D. Relatively inexpensive

A. Limited viewing time

A customer goes to an Optometrist and gets fitted for some new frames. That is an example of?______ A. Personal selling B. Business to Business selling C. Telemarketing D. E-tailing

A. Personal selling

Which type of interior display is designed to promote impulse purchases and is most effective at supporting new products than established ones? A. Point-of-purchase displays B. Closed displays C. Open displays D. Window displays

A. Point-of-purchase displays

______________ advertising is designed to increase sales of a product or service. A. Promotional B. Print C. Outdoor D. Institutional

A. Promotional

Which of the following involves sales promotional arrangements between one or more retailers or manufacturers? _______________ A. Promotional tie-ins B. Licensing C. Visual merchandising D. Premiums and incentives

A. Promotional tie-ins

Information that has already been collected and used for some other purpose is what type of data? ________. A. Secondary data B. Primary data C. Used data D. Reliable data

A. Secondary data

The owner is personally liable for the debts of the business in this form of business ownership. A. Sole proprietorship B. Partnership C. Corporation D. Limited liability company

A. Sole proprietorship

The channels of communication advertisers use and pay for to send their messages to potential customers are _________. A. advertising media B. visual merchandising C. public relations D. publicity

A. advertising media

The first step in the selling process is the _________. A. approach B. presentation C. closing D. follow up

A. approach

The main purpose of publicity is to ________________. A. build an image B. sell more products C. launch a new product D. create new markets

A. build an image

An example of public relations is a ____________. A. charitable activity such as an exhibit or parade sponsored by a business B. television advertisement about a Memorial Day Sale at a local store C. one-page ad in Time Magazine D. sales demonstration

A. charitable activity such as an exhibit or parade sponsored by a business

The United States imports more that it exports. As a result the United States has a trade _____________ . 1 point A. deficit B. default C. surplus D. surge

A. deficit

Matching the characteristics of a product to a customer's needs and wants is a concept called _____ selling. A. feature-benefit B. high pressure C. rational D. retail

A. feature-benefit

Which of the following companies is an example of a direct distribution company? A. girls scout cookies B. Nike C. Kroger D. Sony

A. girl scout cookies (or i said kroger when i took it because they make some things in store)

Space within a retail store that is used for interior displays, merchandise, and sales transactions is called A. selling space B. storage space C. personnel space D. customer space

A. selling space

A "catch phrase" or small group of words combined in a special way to present an advertising message is known as a _______. A. slogan B. copy C. logotype D. spectacular

A. slogan

The close of the sale occurs when ________________. A. the customer agrees to buy the product B. the customer approves of product benefits C. after all the objections have been overcome D. the prospect has heard the sales presentation and has no further questions

A. the customer agrees to buy the product

Retailers selling products over the internet to the customer is called? __________ A. E-selling B. E-tailing C. E-retail D. E-service

B. E-tailing

Mark and Ginny are buying their first home. Which type of decision making are they using to make their purchase? A. Emotional B. Extensive C. Limited D. Routine

B. Extensive

38. ______________ advertising attempts to create a favorable impression and goodwill for a business or an organization. A. Product B. Institutional C. National D. Trade

B. Institutional

What type of data is obtained for the first time and used for a specific problem or issue under study called? ______________ A. Secondary data B. Primary data C. Used data D. Reliable data

B. Primary data

Tyrone received a small sample box of Sparkle Bright dishwashing powder in the mail. What is this an example of? ______________ A. Advertising B. Sales promotion C. Personal selling D. Publicity

B. Sales promotion

Part of the target population that is used for market research to represent the entire population is called a/an? A. Market B. Sample C. Section D. Test

B. Sample

When an employee is paid based only on the number of products he has sold, he is being paid on A. salary B. commission C. quota D. hourly

B. commission

A key element of the marketing concept is that ________________. A. companies judge their products without regard to customers' response to promotion B. companies must consider customer response to promotion elements C. companies judge the value of their promotional campaigns based on cost alone D. companies compare their promotional efforts to those of their competitors

B. companies must consider customer response to promotion elements

A sales lead... A. is when you close the sale. B. helps locate potential customers. C. means you are the top salesperson on the company. D. convinces a customer to buy something they really don't want.

B. helps locate potential customers.

The photograph or drawing used in a print ad is known as the ________. A. Partners B. illustration C. copy D. trademark

B. illustration

Using a single marketing plan to reach all consumers is ________________. A. major target marketing B. mass marketing C. marketing segmentation D. the marketing concept

B. mass marketing

Which of the following is a disadvantage of magazine advertising? ___________________ A. Magazines are read more slowly and carefully than newspapers B. Print quality C. Longer life span D. Timeliness and flexibility

B. print quality

According to the American Marketing Association, ________ represents all marketing activities, other than personal selling, advertising, and publicity, which are used to stimulate consumer purchasing and sales effectiveness. A. sales incentives B. sales promotions C. premiums D. coupons

B. sales promotions

Where is the best place to put demographic questions when constructing a survey? A. At the beginning B. In the middle C. At the end D. You should not include demographic questions in a survey

C. At the end (i got beginning or the end when i researched)

What must an advertising headline do? _______ A. Have more than eight words B. Include a sub-headline to clarify the headline C. Attract the reader's attention D. Surprise or shock the reader

C. Attract the reader's attention

Which type of display would be BEST to use for expensive merchandise, such as jewelry? A. Architectural B. Open C. Closed D. Point-of-Purchase

C. Closed

_____________________ is sent by businesses directly to prospective customers. A. Outdoor advertising B. Television advertising C. Direct-mail advertising D. Spectaculars

C. Direct-mail advertising

Which stage of the decision making process would Javier be in it he were deciding which toothpaste would help him to whiten his teeth, Crest, Colgate, or Aquafresh? A. Problem recognition B. Information search C. Evaluation of alternatives D. Post purchase evaluation

C. Evaluation of alternatives

All of the following are examples of Demographics EXCEPT? A. Age B. Gender C. Interest D. Religion

C. Interest

In which type of print advertising is an advertisement's life the shortest? A. Direct mail B. Magazine ad C. Newspaper D. Outdoor ad

C. Newspaper

What is the process of designing activities in order to create goodwill toward a business? A. Promotion B. Selling C. Public relations D. Advertising

C. Public relations

A business often has the least control over which type of promotion? A. Advertising B. Personal selling C. Publicity D. Sales promotion

C. Publicity

Brooke works for Publix. She manages the bakery's inventory by refilling stock and maintaining the store's cake display. What is Brooke? ________ A. Retailer B. Manufacturer's agent C. Rack jobber D. Food broker

C. Rack jobber

Which research technique gathers information from people directly through the use of interviews or questionnaires ________. A. Point of sale research method B. Observation method C. Survey method D. Experimental method

C. Survey method

What form of advertising is found on buses, taxis, kiosks, trash cans, and inside trains? A. Outdoor advertising B. Media advertising C. Transit advertising D. Direct advertising

C. Transit advertising

Arranging the various elements of a print ad to please the eye is known as __________. A. clip art B. advertising C. ad layout D. typeface

C. ad layout

The marketing concept states that _________________. A. companies will make and sell products without regard to customers' wants and needs B. companies will try the promotion method that has always worked for them in the past C. companies will focus all efforts on satisfying the needs and wants of customers D. companies will strive to be sales-oriented

C. companies will focus all efforts on satisfying the needs and wants of customers

Specialty media items would include all of the following EXCEPT ________. A. key chains B. pencils C. coupons D. T-shirts

C. coupons or D. T-shirts

The part of the ad that is designed to attract the reader's attention is known as the ________________. A. logo B. slogan C. headline D. copy

C. headline

Product, price, place, and promotion are the four elements of the marketing ________. A. concept B. segment C. mix D. target

C. mix

The direct effort made by a salesperson to convince a customer to make a purchase is _____________. A. public relations B. visual merchandising C. personal selling D. sponsorship

C. personal selling

Mentioning additional or related merchandise to the customer after he/she has decided to purchase an item is known as _______. A. relationship building B. determining needs C. suggestion selling D. closing the sale

C. suggestion selling

The illustration should be what percentage of the total print ad? A. 30-40% B. 40-50% C. 50-60% D. 60-70%

D. 60-70%

Market research can be used to: A. Test new product features B. Determine customers' preferences C. Determine size of market D. All of the above

D. All of the above

Which of the following is an objective of sales promotion? ____________________ A. To increase sales B. To inform consumers about new products C. To create a positive store or corporate image D. All of the above

D. All of the above

Which of the following represents the selling message in an advertisement? A. Headline B. Illustration C. Signature D. Copy

D. Copy

A state-chartered business that legally operates apart from the owners is known as a ______ A. Sole proprietorship B. Partnership C. Limited partnership D. Corporation

D. Corporation

What does the word data mean_________________? A. Numbers B. Records C. Files D. Facts

D. Facts

All of the following are ways countries limit trade except? A. Tariffs B. Quotas C. Embargo D. Licensing

D. Licensing

Which of the following is NOT part of the promotional mix? _______ A. Sales promotion B. Advertising C. Public relations D. Physical distribution

D. Physical distribution

What term is used to describe the different types of promotion? _________________ A. Sales Promotion B. Institutional Promotion C. Product Promotion D. Promotional Mix

D. Promotional Mix

Before Joe, a McDonalds employee, rings up a customers, order of a burger, fries, and a drink he asks the customer if they would like to "super size" it? What method is Joe using to sell additional merchandise? A. Cross selling B. Promotional selling C. Relationship selling D. Up-selling

D. Up-selling

Transit advertising includes all the following except ________________. A. posters inside trains B. exterior posters on buses and taxis C. posters found inside train and bus stations D. billboards

D. billboards

Television and radio are both included in the ______________ category of advertising media. A. internet B. print C. specialty D. broadcast

D. broadcast

Good copy should do all of the following EXCEPT _________. A. follow up on the idea in the headline B. stress product features and benefits C. request action D. immediately attract the reader's attention

D. immediately attract the reader's attention

A combination of different promotional elements is a ________. A. promotional strategy B. sales promotion C. push strategy D. promotional mix

D. promotional mix

There are four broad categories of advertising media including print media, broadcast media, online media, and ______ media. A. promotional B. institutional C. commercial D. specialty

D. specialty

In response to consumer wants and needs, companies usually build _______ into their products. A. demographics B. allowances C. safeguards D. benefits and features

benefits and features

Which of the following is not an advantage of newspaper advertising? ________________ A. Long life of the advertisement B. Large readership C. Ability to reach a specific target market D. Timeliness and flexibility

long life of the advertisement

photo on the last page of the study guide,, and you have to point out the headline, slogan, logo, copy, and illustration

n/a

Baskin Robins sells its ice cream and frozen yogurt only in its company-owned retail stores. What is this particular kind of distribution called? A. Direct B. Indirect C. Inclusive D. Express

I'm gonna guess direct but idek man