Marketing Final(Marketing Info Management)

When marketers sampled 100 15 year old girls, They found that they all were 5 feet 2 inches tall. What type of sampling error contributed to this finding

Chance

Because the Hubert Company is not sure how to define its marketing problem, it should begin examining the issue by

Conducting exploratory research

Which of the following is a type of external marketing information that helps businesses make decisions

Demographic trends

What research approach do businesses often use to test new product ideas?

Experimental

Which of the following is a method used to obtain primary market research

Focus groups

What is the advantage is using personal interviews to collect marketing data

High flexibility

The first step in deciding which information to monitor for marketing decision making is to

Identify the information needs of the organization

The first step in the marketing research process involves

Identifying the problem

Which of the following is demographic information that businesses might monitor when making marketing decisions

Income

Orson, a researcher, is asking a costumer a series of questions during a scheduled meeting. Orson is using the ________ method to collect data

Interview

Which of the following situations indicate that a marketer should conduct marketing research to resolve a problem

Losing market share

Which type of research is intended to obtain detailed information about costumers opinions and experiences

Qualative

Which of the following research techniques usually answers questions related to "how many"

Quantative

A cost effective way for a business to monitor its competitors activities is to

Read their promotional literature

Which of the following is an examples of a secondary source of data that a business can obtain internally

Sales report

Which of the following is a type of internal marketing information

Sales reports

Trade association web sites and online libraries are internet sources from which marketing researchers obtain

Secondary information

A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use

Simple

Useful marketing information often helps businesses to

Solve problems

The goal of determining a sampling plan is to identify an accurate segment of the

Target population

A business with its own marketing research department is most likely to use outside marketing research when

The business needs more research than the department can handle

Which of the following is a reason that markerters gather information

The marketing environment is constantly changing

When developing a sampling plan for a marketing research project, a business must first determine

The size of the group it intends to survey

XYZ company is interested in developing, producing, and selling a new product. Before it does so, the company spends six months conducting marketing research. What are the primary advantages of this course of action

To determine customer preferences and minimize losses

Why is it important for businesses to obtain marketing information about economic conditions, political systems, and technological changes throughout the world

To remain competitive

A business that test markets a new product is using what method of marketing research

experiment

One basic requirement of a marketing information management system is that it should be able to

gather, access, and evaluate data

What function of a marketing information management system involves the distribution of marketing information to those who make marketing decisions

information reporting

Which of the following is an example of marketing information that a business could gather by surveying its costomers

location of the companys market

An essential characteristic of marketing research is that it must be

objective

Descriptive research is a type of marketing research that is used by businesses when they need to

obtain specific data related to the business's situation

To develop a better understanding of a problems complexity, marketing researchers often gather background information about the issue via a ____________ analysis

situation

Which of the following is the most important reason for creating a written plan for a marketing research project

to keep the project on track

Which of the following situations is an example of a marketing researcher obtaining secondary data

Ben reads a trade magazine

Which of the following is information about customers that businesses often monitor in order to make price decisions

Buying behavior

What do businesses create to help answer the research problem

Objectives

An effective research approach that provides accurate information about what people do is the _______ method

Observation

Which of the following is the most appropriate research approach to use when a business wants to determine how its employees interact with costumers

Observation

Holding a focus group is one way for a business to collect _________ marketing-research data.

Primary

Which of the following statements about marketing research is true

Problems that company decision makers identify are often just symptoms of larger problems that need to be researched

A marketer needs to collect quality control information about car batteries that a manufacturer is thinking about using on new cars. To collect the needed data, marketers have to cut the the batteries in half. which of the following is a true statement about collecting data about a samples rather than the population of batteries

To test the population of batteries, marketers would need to dismantie all of the batteries, thereby leaving no batteries available to go on the car

A marketing researcher is determining whether to collect data about individual consumers, households, or geographic areas. The researching is choosing the

Unit of analysis

Which of the following data collection methods obtain product information during the point of purchase process

Volume tracking scanner

What type of information is often included in a salespersons lost business reports that a business might use to change its marketing strategy

Why costumers no longer buy

Which of the following would be the marketing information most likely to be gathered and analyzed by a marketing information management system

consumer trends