Marketing Final(Marketing Info Management)
When marketers sampled 100 15 year old girls, They found that they all were 5 feet 2 inches tall. What type of sampling error contributed to this finding
Chance
Because the Hubert Company is not sure how to define its marketing problem, it should begin examining the issue by
Conducting exploratory research
Which of the following is a type of external marketing information that helps businesses make decisions
Demographic trends
What research approach do businesses often use to test new product ideas?
Experimental
Which of the following is a method used to obtain primary market research
Focus groups
What is the advantage is using personal interviews to collect marketing data
High flexibility
The first step in deciding which information to monitor for marketing decision making is to
Identify the information needs of the organization
The first step in the marketing research process involves
Identifying the problem
Which of the following is demographic information that businesses might monitor when making marketing decisions
Income
Orson, a researcher, is asking a costumer a series of questions during a scheduled meeting. Orson is using the ________ method to collect data
Interview
Which of the following situations indicate that a marketer should conduct marketing research to resolve a problem
Losing market share
Which type of research is intended to obtain detailed information about costumers opinions and experiences
Qualative
Which of the following research techniques usually answers questions related to "how many"
Quantative
A cost effective way for a business to monitor its competitors activities is to
Read their promotional literature
Which of the following is an examples of a secondary source of data that a business can obtain internally
Sales report
Which of the following is a type of internal marketing information
Sales reports
Trade association web sites and online libraries are internet sources from which marketing researchers obtain
Secondary information
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use
Simple
Useful marketing information often helps businesses to
Solve problems
The goal of determining a sampling plan is to identify an accurate segment of the
Target population
A business with its own marketing research department is most likely to use outside marketing research when
The business needs more research than the department can handle
Which of the following is a reason that markerters gather information
The marketing environment is constantly changing
When developing a sampling plan for a marketing research project, a business must first determine
The size of the group it intends to survey
XYZ company is interested in developing, producing, and selling a new product. Before it does so, the company spends six months conducting marketing research. What are the primary advantages of this course of action
To determine customer preferences and minimize losses
Why is it important for businesses to obtain marketing information about economic conditions, political systems, and technological changes throughout the world
To remain competitive
A business that test markets a new product is using what method of marketing research
experiment
One basic requirement of a marketing information management system is that it should be able to
gather, access, and evaluate data
What function of a marketing information management system involves the distribution of marketing information to those who make marketing decisions
information reporting
Which of the following is an example of marketing information that a business could gather by surveying its costomers
location of the companys market
An essential characteristic of marketing research is that it must be
objective
Descriptive research is a type of marketing research that is used by businesses when they need to
obtain specific data related to the business's situation
To develop a better understanding of a problems complexity, marketing researchers often gather background information about the issue via a ____________ analysis
situation
Which of the following is the most important reason for creating a written plan for a marketing research project
to keep the project on track
Which of the following situations is an example of a marketing researcher obtaining secondary data
Ben reads a trade magazine
Which of the following is information about customers that businesses often monitor in order to make price decisions
Buying behavior
What do businesses create to help answer the research problem
Objectives
An effective research approach that provides accurate information about what people do is the _______ method
Observation
Which of the following is the most appropriate research approach to use when a business wants to determine how its employees interact with costumers
Observation
Holding a focus group is one way for a business to collect _________ marketing-research data.
Primary
Which of the following statements about marketing research is true
Problems that company decision makers identify are often just symptoms of larger problems that need to be researched
A marketer needs to collect quality control information about car batteries that a manufacturer is thinking about using on new cars. To collect the needed data, marketers have to cut the the batteries in half. which of the following is a true statement about collecting data about a samples rather than the population of batteries
To test the population of batteries, marketers would need to dismantie all of the batteries, thereby leaving no batteries available to go on the car
A marketing researcher is determining whether to collect data about individual consumers, households, or geographic areas. The researching is choosing the
Unit of analysis
Which of the following data collection methods obtain product information during the point of purchase process
Volume tracking scanner
What type of information is often included in a salespersons lost business reports that a business might use to change its marketing strategy
Why costumers no longer buy
Which of the following would be the marketing information most likely to be gathered and analyzed by a marketing information management system
consumer trends