Marketing Midterm CH 3.
E) customers
According to the text, ________ are the most important actors in a company's microenvironment. A) stockholders B) employees C) suppliers D) resellers E) customers
E) the educational level of a company's customers
Which of the following factors would fall under the demographic environment for marketers? A) the growth rate of a company's competitors B) the prices quoted by a company's suppliers C) the profitability of a company's shareholders D) the level of technological advancement in a company's production processes E) the educational level of a company's customers
C) firms that buy goods and services for further
Which of the following is most likely categorized as a business market? A) government agencies that buy goods and services to produce public services B) individuals who buy goods and services for personal consumption C) firms that buy goods and services for further processing D) firms that buy goods and services to resell for profit E) retail outlets that buy goods and services to sell at discounted prices
D) firms that buy goods and services to sell at a profit
Reseller markets consist of ________. A) government agencies that buy goods and services to produce public services B) individuals who buy goods and services for personal consumption C) firms that buy goods and services to assemble overseas D) firms that buy goods and services to sell at a profit E) firms that buy goods and services for further processing
A) Resellers
________ are distribution channel firms that help a company find customers or make sales to them. A) Resellers B) Suppliers C) Producers D) Logistics firms E) Credit companies
A) Consumer
________ markets consist of individuals and households that buy goods and services for personal use. A) Consumer B) Business C) Government D) Wholesaler E) Retailer
B) Suppliers
________ provide the resources needed by a company to produce its goods and services. A) Wholesalers B) Suppliers C) Physical distribution firms D) Media firms E) Retailers