Marketing Midterm CH 3.

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E) customers

According to the text, ________ are the most important actors in a company's microenvironment. A) stockholders B) employees C) suppliers D) resellers E) customers

E) the educational level of a company's customers

Which of the following factors would fall under the demographic environment for marketers? A) the growth rate of a company's competitors B) the prices quoted by a company's suppliers C) the profitability of a company's shareholders D) the level of technological advancement in a company's production processes E) the educational level of a company's customers

C) firms that buy goods and services for further

Which of the following is most likely categorized as a business market? A) government agencies that buy goods and services to produce public services B) individuals who buy goods and services for personal consumption C) firms that buy goods and services for further processing D) firms that buy goods and services to resell for profit E) retail outlets that buy goods and services to sell at discounted prices

D) firms that buy goods and services to sell at a profit

Reseller markets consist of ________. A) government agencies that buy goods and services to produce public services B) individuals who buy goods and services for personal consumption C) firms that buy goods and services to assemble overseas D) firms that buy goods and services to sell at a profit E) firms that buy goods and services for further processing

A) Resellers

________ are distribution channel firms that help a company find customers or make sales to them. A) Resellers B) Suppliers C) Producers D) Logistics firms E) Credit companies

A) Consumer

________ markets consist of individuals and households that buy goods and services for personal use. A) Consumer B) Business C) Government D) Wholesaler E) Retailer

B) Suppliers

________ provide the resources needed by a company to produce its goods and services. A) Wholesalers B) Suppliers C) Physical distribution firms D) Media firms E) Retailers


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