Marketing Principles Chapter 3 Test

Consumer purchasing power

The economic environment consists of economic factors that affect_______

Internal environment

The interrelated departments within company that influence marketing decisions form the ___________ environment

Protect marketers

Governments develop public policy to_____________

Physical distribution firms

Help companies stock and move goods from their points of origin to their destinations

Code of ethics

A company or association's__________ is designed to help guide responses to complex social responsibility issues

Citizen-action publics

A company's marketing decisions may be questioned by consumer organizations, environmental groups minority groups, and others. These organizations and groups are also known as ______________

Subsistence economy

A country with a________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities

Industrial economy

A country with an _______ has rich markets for many different kinds of goods

Contributing to increased pollution

A firm dumping chemical waste in the local lake is __________

Core belief

A pastor from Kansas believes that adultery is immoral, This refers to the pastor's ____________

Cause- related marketing

A regional supermarket chain runs print, radio, and television advertisements announcing that 1% of its sales is donated to local after-school programs for underprivileged youth. This is an example of ___________

Cultural Values

A society's__________ are expressed in how people view themselves and others, organizations ,society, nature, and the universe.

Baby Boomers

Among the generational groups in U.S populations, the _________ are still the wealthiest generation in U.S history and control 70% of the U.S disposable income

Booming SOHO market

An increasing number of American workers currently work from their homes or remote offices and conduct their business by phone or the Internet. These trend has created a ________.

Demographic Environment

The Marketing team of 7 Star Inc, a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario

cultural environment

The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors

Political environment

The _________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society

Marketing Environment

The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers

Online Privacy issues

The boom in Internet marketing has created a new set of social and ethical issues. Critics worry most about ________.

Millennials

The children of baby boomers and were born between 1977 and 2000.

Secondary belief

Babita singh, a 51 year old schoolteacher from LA believes that people should choose a profession they like, which is an example of ___________

Diversity of the American population

By 2050, Hispanics are estimated to be 30 percent of the population

Media public

Carries news, features, and editorial opinion

Corporate giving

Cause-related marketing has become a primary form of_________

Microenviornment

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and public. Dan has been directed to study the ______________ of the company

Green movement

Encourages companies to go beyond government regulations

The cities to the suburbs

In the 1950's, Americans made a massive exit to __________

Professional workers

In the U.S, job growth is the strongest for______

Manufacturing workers

In the U.S, job growth is the weakest for_______

financial intermediaries

Include banks, credit companies, insurance companies, and other businesses that help insure against the ricks associated with the buying and selling of goods

Local publics

Includes neighborhood residents and community organizations

financial publics

Influences the company's ability to obtain funds

Businesses sometimes try to neutralize threatening firms

Laws are passed to define and prevent unfair competition primarily because__________

Marketing services agency

Maria works for sigma inc. a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ______________

LOHAS (lifestyles of health and sustainability)

Market for alternative medicine and sustainability

Fixed

Marketers should understand that peoples core beliefs and values tend to be____________

Business markets

Markets that buy goods and services for further processing

new markets and opportunities

New tech most likely leads to_____________

Income Distribution in the U.S

Over the past several decades, the middle class has not grown faster than other classes

Patriotism could be viewed as an attempt to cash in on the nations emotions

Patriotism marketing approach downfall is _______

Consumer market

Price and Malone corp, a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price and Malone cater to a _____________ market

Suppliers

Provide the resources needed by a company to produce its goods and services

Reseller

Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market.

Proactive stance

Rather than assuming that strategic options are bounded by the current environment, firms adopting a _______ to the marketing environment develop strategies to change the environment

Result of regulations set by the FDA and CPSC

Research costs for companies have risen due to ____________

Macroenvironment

Sam has been directed to study the demographic, economic, political, and cultural forces that affect, an organization. Sam has been directed to study the ____________ of the organization

Spirituality

Some futurists have noted a renewed interest in__________ perhaps of a broader search for a new inner purpose

Generation X

The most educated to date and were the first to grow up in the Internet era. Least materialistic. Spent an estimated $43 billion annually of their own money.

Views of organizations in Contemporary America

The past two decades have seen a sharp decrease in confidence in and loyalty towar Americas business organizations. This refers to __________

changing age structure of the population

The single most important demographic trend in the United States is the ________.

The migration toward micropolitan and suburban areas

Which of the following demographic trends is the most likely cause for a rapid increase in telecommuting

Media

Which of the following is most likely influenced by marketers?

Increase in ethnic populations

Which of the following situations is expected to enhance the use of targeted advertising messages by marketers.

Targeted advertising messages

With an expected increase in ethnic diversity within the American population , marketers are most likely to place a greater emphasis on____________

internal publics

Workers, managers and members of the board are examples of _________ publics

Micropolitan areas

______ Areas likely to offer the same advantages as metropolitan areas

Patriots

______ defend, malcontents want to leave it

Value marketer

a __________Offer consumers a balanced combination of product quality at a fair price

marketing intermediaries

a component of a firms microenviornment

active consumers

adults with disabilities are__________

environmental sustainability

as a consequence of the green movement, many companies are developing strategies and practices that support _____________

Child Protection Act

bans the sale of hazardous toys and articles. sets standards for child resistant packaging

African American

by 2050______ will be an estimated 15 % of the u.s population

Produce public services

government markets consist of government agencies that buy goods and services to ______________

micropolitian

in the context of geographical shifts in population, the migration toward________ areas has resulted in a rapid increase in the number of people who telecommute

Children's Television Act

limits amount of commercial airtime during children's programming

The Sherman Antitrust Act

prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce

RFID

tech used to track products through various points in the distribution channel

Natural environment

the physical environment affecting marketing activities is refereed to as the _________ environment

The Northeast states

the states that have lost population in the past two decades

Low percentage of married couples with children

which of the following is a trend that depicts the increasingly nontraditional nature of today's american families