Marketing Principles Chapter 3 Test
Consumer purchasing power
The economic environment consists of economic factors that affect_______
Internal environment
The interrelated departments within company that influence marketing decisions form the ___________ environment
Protect marketers
Governments develop public policy to_____________
Physical distribution firms
Help companies stock and move goods from their points of origin to their destinations
Code of ethics
A company or association's__________ is designed to help guide responses to complex social responsibility issues
Citizen-action publics
A company's marketing decisions may be questioned by consumer organizations, environmental groups minority groups, and others. These organizations and groups are also known as ______________
Subsistence economy
A country with a________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities
Industrial economy
A country with an _______ has rich markets for many different kinds of goods
Contributing to increased pollution
A firm dumping chemical waste in the local lake is __________
Core belief
A pastor from Kansas believes that adultery is immoral, This refers to the pastor's ____________
Cause- related marketing
A regional supermarket chain runs print, radio, and television advertisements announcing that 1% of its sales is donated to local after-school programs for underprivileged youth. This is an example of ___________
Cultural Values
A society's__________ are expressed in how people view themselves and others, organizations ,society, nature, and the universe.
Baby Boomers
Among the generational groups in U.S populations, the _________ are still the wealthiest generation in U.S history and control 70% of the U.S disposable income
Booming SOHO market
An increasing number of American workers currently work from their homes or remote offices and conduct their business by phone or the Internet. These trend has created a ________.
Demographic Environment
The Marketing team of 7 Star Inc, a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario
cultural environment
The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors
Political environment
The _________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society
Marketing Environment
The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers
Online Privacy issues
The boom in Internet marketing has created a new set of social and ethical issues. Critics worry most about ________.
Millennials
The children of baby boomers and were born between 1977 and 2000.
Secondary belief
Babita singh, a 51 year old schoolteacher from LA believes that people should choose a profession they like, which is an example of ___________
Diversity of the American population
By 2050, Hispanics are estimated to be 30 percent of the population
Media public
Carries news, features, and editorial opinion
Corporate giving
Cause-related marketing has become a primary form of_________
Microenviornment
Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and public. Dan has been directed to study the ______________ of the company
Green movement
Encourages companies to go beyond government regulations
The cities to the suburbs
In the 1950's, Americans made a massive exit to __________
Professional workers
In the U.S, job growth is the strongest for______
Manufacturing workers
In the U.S, job growth is the weakest for_______
financial intermediaries
Include banks, credit companies, insurance companies, and other businesses that help insure against the ricks associated with the buying and selling of goods
Local publics
Includes neighborhood residents and community organizations
financial publics
Influences the company's ability to obtain funds
Businesses sometimes try to neutralize threatening firms
Laws are passed to define and prevent unfair competition primarily because__________
Marketing services agency
Maria works for sigma inc. a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ______________
LOHAS (lifestyles of health and sustainability)
Market for alternative medicine and sustainability
Fixed
Marketers should understand that peoples core beliefs and values tend to be____________
Business markets
Markets that buy goods and services for further processing
new markets and opportunities
New tech most likely leads to_____________
Income Distribution in the U.S
Over the past several decades, the middle class has not grown faster than other classes
Patriotism could be viewed as an attempt to cash in on the nations emotions
Patriotism marketing approach downfall is _______
Consumer market
Price and Malone corp, a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price and Malone cater to a _____________ market
Suppliers
Provide the resources needed by a company to produce its goods and services
Reseller
Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market.
Proactive stance
Rather than assuming that strategic options are bounded by the current environment, firms adopting a _______ to the marketing environment develop strategies to change the environment
Result of regulations set by the FDA and CPSC
Research costs for companies have risen due to ____________
Macroenvironment
Sam has been directed to study the demographic, economic, political, and cultural forces that affect, an organization. Sam has been directed to study the ____________ of the organization
Spirituality
Some futurists have noted a renewed interest in__________ perhaps of a broader search for a new inner purpose
Generation X
The most educated to date and were the first to grow up in the Internet era. Least materialistic. Spent an estimated $43 billion annually of their own money.
Views of organizations in Contemporary America
The past two decades have seen a sharp decrease in confidence in and loyalty towar Americas business organizations. This refers to __________
changing age structure of the population
The single most important demographic trend in the United States is the ________.
The migration toward micropolitan and suburban areas
Which of the following demographic trends is the most likely cause for a rapid increase in telecommuting
Media
Which of the following is most likely influenced by marketers?
Increase in ethnic populations
Which of the following situations is expected to enhance the use of targeted advertising messages by marketers.
Targeted advertising messages
With an expected increase in ethnic diversity within the American population , marketers are most likely to place a greater emphasis on____________
internal publics
Workers, managers and members of the board are examples of _________ publics
Micropolitan areas
______ Areas likely to offer the same advantages as metropolitan areas
Patriots
______ defend, malcontents want to leave it
Value marketer
a __________Offer consumers a balanced combination of product quality at a fair price
marketing intermediaries
a component of a firms microenviornment
active consumers
adults with disabilities are__________
environmental sustainability
as a consequence of the green movement, many companies are developing strategies and practices that support _____________
Child Protection Act
bans the sale of hazardous toys and articles. sets standards for child resistant packaging
African American
by 2050______ will be an estimated 15 % of the u.s population
Produce public services
government markets consist of government agencies that buy goods and services to ______________
micropolitian
in the context of geographical shifts in population, the migration toward________ areas has resulted in a rapid increase in the number of people who telecommute
Children's Television Act
limits amount of commercial airtime during children's programming
The Sherman Antitrust Act
prohibits monopolies and activities (price-fixing, predatory pricing) that restrain trade or competition in interstate commerce
RFID
tech used to track products through various points in the distribution channel
Natural environment
the physical environment affecting marketing activities is refereed to as the _________ environment
The Northeast states
the states that have lost population in the past two decades
Low percentage of married couples with children
which of the following is a trend that depicts the increasingly nontraditional nature of today's american families