Marketing Quiz 8

An example of an unsought product that a consumer may purchase would be a meal at a nice restaurant.

False

Durable goods such as a hamburger from a restaurant are consumed in the short term.

False

The creation of the first computer was an example of a dynamically continuous innovation.

False

The first step of the new product development process is the marketing strategy development.

False

A(n) __________ is a tangible product, something that we can see, touch, smell, hear, taste, or possess.

Good

A(n) ______________ is anything that customers perceive as new and different to them.

Innovation

______________ is the process by which a consumer or business customer begins to buy and use a new good, service, or an idea.

Product adoption

A(n) __________ is a good or service for which consumers will spend time and effort gathering information on price, product attributes, and product quality.

Shopping good

Which of the following is not one of the defined layers of a product?

The central product

A continuous innovation is a modification to an existing product.

True

The stages in a customer's adoption of a new product are awareness, interest, evaluation, trail, adoption, and confirmation.

True

__________________ products are goods or services for which a consumer has little awareness or interest until the need arises.

Unsought

Which of the following would not be an example of a component part that a firm may purchase for the production of a car?

All of the above are component parts.

Which of the following is not a product category that a business would purchase for its operations?

Durable

Which of the following is not an example of a convenience product?

Durables

Which of the following is not one of the Adopter Categories of consumers?

Early minority

Which of the following would not be an example of an augmentation to a product?

All of the above are examples of an augmentation.

Which of the following is not one of the steps in product development?

All of the above are steps in product development.

A _____________ success is deciding whether or not anyone is likely to buy the product.

Commercial

_________________ have unique characteristics that are important to buyers at any price.

Specialty Goods

Which of the following would be considered a continuous innovation?

The first lemon-scented dish soap

A convenience product typically is a non-durable good or service that consumers purchase frequently with a minimum of comparison and effort.

True

A knockoff is a new product that copies, with slight modification, the design of an original product.

True

A shopping product is a good or service for which consumers will spend time and effort gathering information on price, product attributes and product quality.

True

Component parts are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

True

Raw materials are products of the fishing, lumber, agricultural and mining industries that organizational customers purchase to use in their finished products.

True

Relative advantage is the degree to which a consumer perceives that a new product provides superior benefits.

True

Specialty products have unique characteristics that are important to buyers at any price.

True

The core product consists of all the benefits the product will provide for consumers or business customers.

True