marketing quizzes
You'll want your video ad on YouTube to be between
15 and 60 seconds
What most closely presents the number of Twitter users
300 million
Which of the following is not an ad type available on Snapchat
All of the above
Analytics is often described as the study of historical data to _ a) all of these b) evaluate the performance of past decisions c) none of these d) analyze the effects of potential decisions
All of these
What are the ranking factors of a successful youtube channel
Both choices
What is not a component of personal branding
Building contrast between who you are online and offline
Which of the following is not a tool used to schedule content to be posted
Canva
What is the first step of the six-step process of a social media marketing plan
Create social media marketing objectives and goals
TF: All youtube advertisements are in video form
False
TF: Content marketing doesn't require much lead time before a return on investment can be realized
False
TF: Content marketing is a form of marketing that involves creating a sharing online material that specifically promotes your brand
False
TF: In most cases, social media marketing principles shouldn't be applied to a personal branding strategy
False
TF: Marketing and Advertising are the same thing
False
TF: On site SEO refers to web traffic from only mobile devices
False
TF: Personal branding is really only necessary for social media influencers
False
The first stage of paid social media advertising is attention
False
How much does organic content cost
It doesn't cost any money
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
Most twitter accounts are located outside the U.S.
What are the 5 different types of Instagram Ads
Photo, Video, Carousel, Story, Slideshow
What are the 4 P,s of marketing
Product Price Place Promotion
Which of the following was presented in the textbook as a good way to hook your viewer
Showing a recognizable influencer or celebrity
what is defined as a way for businesses to interact with people (customers) online
Social Media Marketing
Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective
Social media analytics plan
Running an audit on your competition involves comparing your social media efforts with what your competitors are doing
True
TF: A business should switch up its Snapchat ads weekly for optimal performance
True
TF: A successful social media marketing plan always starts with your companies goals and objectives
True
TF: Create a list of all the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI
True
TF: Fostering engagement is key to increasing your growth on Instagram
True
TF: Marketing is the process of communicating a company's value to the customer
True
TF: Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance
True
TF: Personal branding is a representation of you online and offline
True
TF: Twitter is seen as a great platform for reputation management
True
TF: With the help of social media, the online world today has shifted from a one to many, to a many to many method of interaction
True
What once peer-to-peer communication method is Twitter similar to
Video chat
Which of the following is the first step in conducting a social media auditing plan
Write down all of your social media accounts
Which of the following is not an example of paid social media advertising
a blog post targeted at millennials
What is an example of conversion-centered design
a website that turns a viewer into a customer
Your online representation can be your strongest _____ or your biggest _____.
asset, liability
Which of the following is identified as what you will want to examine in a social media audit
both what's working and what's not working, and how your social media marketing efforts are relevant to your social media marketing plan
Which of the following is not a snapchat ad campaign objective
connect with influencers
Which common research method is best for getting a more in-depth look at consumers thoughts and ideas
focus groups
Which of the following is not given as a way to go about finding your passions
focus on your personal brand statement
Email marketing has an ROI that is ___ times higher than social media, direct mail, and paid search
four
Promoted tweets are ____ when a business is paying for their placement
labeled
Content created for Snapchat should be ____, prepared, and presentable
planned
SEO is the practice of increasing the ____ and quality of traffic to a website through _____ organic search engine results
quantity, organic
This process of gathering and analyzing data and behavior from social media websites
social media analytics
What is defined as a way for businesses to interact with people (customers) online
social media marketing
According to the text you must have a ________ for all platforms
strategy
Which common research method is best for gathering demographic and quantitative data
surveys
What does the acronym UGC stand for
user-generated content