marketing quizzes

You'll want your video ad on YouTube to be between

15 and 60 seconds

What most closely presents the number of Twitter users

300 million

Which of the following is not an ad type available on Snapchat

All of the above

Analytics is often described as the study of historical data to _ a) all of these b) evaluate the performance of past decisions c) none of these d) analyze the effects of potential decisions

All of these

What are the ranking factors of a successful youtube channel

Both choices

What is not a component of personal branding

Building contrast between who you are online and offline

Which of the following is not a tool used to schedule content to be posted

Canva

What is the first step of the six-step process of a social media marketing plan

Create social media marketing objectives and goals

TF: All youtube advertisements are in video form

False

TF: Content marketing doesn't require much lead time before a return on investment can be realized

False

TF: Content marketing is a form of marketing that involves creating a sharing online material that specifically promotes your brand

False

TF: In most cases, social media marketing principles shouldn't be applied to a personal branding strategy

False

TF: Marketing and Advertising are the same thing

False

TF: On site SEO refers to web traffic from only mobile devices

False

TF: Personal branding is really only necessary for social media influencers

False

The first stage of paid social media advertising is attention

False

How much does organic content cost

It doesn't cost any money

Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?

Most twitter accounts are located outside the U.S.

What are the 5 different types of Instagram Ads

Photo, Video, Carousel, Story, Slideshow

What are the 4 P,s of marketing

Product Price Place Promotion

Which of the following was presented in the textbook as a good way to hook your viewer

Showing a recognizable influencer or celebrity

what is defined as a way for businesses to interact with people (customers) online

Social Media Marketing

Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective

Social media analytics plan

Running an audit on your competition involves comparing your social media efforts with what your competitors are doing

True

TF: A business should switch up its Snapchat ads weekly for optimal performance

True

TF: A successful social media marketing plan always starts with your companies goals and objectives

True

TF: Create a list of all the marketing efforts that cost you money in order to conduct social media marketing is part of determining ROI

True

TF: Fostering engagement is key to increasing your growth on Instagram

True

TF: Marketing is the process of communicating a company's value to the customer

True

TF: Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance

True

TF: Personal branding is a representation of you online and offline

True

TF: Twitter is seen as a great platform for reputation management

True

TF: With the help of social media, the online world today has shifted from a one to many, to a many to many method of interaction

True

What once peer-to-peer communication method is Twitter similar to

Video chat

Which of the following is the first step in conducting a social media auditing plan

Write down all of your social media accounts

Which of the following is not an example of paid social media advertising

a blog post targeted at millennials

What is an example of conversion-centered design

a website that turns a viewer into a customer

Your online representation can be your strongest _____ or your biggest _____.

asset, liability

Which of the following is identified as what you will want to examine in a social media audit

both what's working and what's not working, and how your social media marketing efforts are relevant to your social media marketing plan

Which of the following is not a snapchat ad campaign objective

connect with influencers

Which common research method is best for getting a more in-depth look at consumers thoughts and ideas

focus groups

Which of the following is not given as a way to go about finding your passions

focus on your personal brand statement

Email marketing has an ROI that is ___ times higher than social media, direct mail, and paid search

four

Promoted tweets are ____ when a business is paying for their placement

labeled

Content created for Snapchat should be ____, prepared, and presentable

planned

SEO is the practice of increasing the ____ and quality of traffic to a website through _____ organic search engine results

quantity, organic

This process of gathering and analyzing data and behavior from social media websites

social media analytics

What is defined as a way for businesses to interact with people (customers) online

social media marketing

According to the text you must have a ________ for all platforms

strategy

Which common research method is best for gathering demographic and quantitative data

surveys

What does the acronym UGC stand for

user-generated content