Marketing Segment 10 Quiz

Which of the following are examples of Geographic Pricing? (Check all that apply)

Base-Point Pricing Zone Pricing FOB

Which is the best term to describe when marketers add or remove features from a product to produce a better value?

Bundling

Which of the following were examples given in the material of Pricing Bases?

Cost Demand Competition

True or False: Sellers should always avoid raising prices in small increments. They should make larger increases more often.

False

True or False: The definition of "Discount Pricing" includes the every day low prices which are common among full-line discounters

False

Which one of the following goes along with a price skimming strategy for a new product introduction?

High Prices

Competition among sellers that leaves a larger share of value in the exchange to buyers is called:

Price Competition

Which one of the following is the best example of Prestige pricing?

Pricing Psychology

True or False: A "Reference Price" can be internal or external.

True

True or False: Sellers can become dependent on discounts and over-use them.

True