Marketing Test 2

What is the first general phase in developing a target market strategy?

. Analyzing consumer demand

Among U.S. residents, about what percentage of all people move annually?

12

Approximately what percent of people in the United States reside in urban areas and their suburbs?

82

Which of these is not a form of social media?

A company Web site

Which of the following is an example of industrial marketing?

A government agency purchasing a police car

Which of the following is a criterion for successful market segmentation?

A segment must be large enough to cover costs.

In test marketing, which of the following is determined?

Consumer and reseller product acceptance

Which statement about benefit segmentation is correct?

Consumer motives may be used to establish benefit segments.

Which of the following is not a reason why branding is important?

Consumers' perceived risk increases.

During which stage of the product life cycle does the average-income mass market purchase?

Maturity

Which of these is not a major component of the organizational consumer's decision process?

Problem awareness

Which of these factors should not be regularly reviewed in evaluating the quality of a Web site?

Product variety

Which of these is not among the leading service industries in terms of revenues generated?

Recreation activities

Which of the following is often not an aspect of nonprofit marketing?

Relating pricing to costs

Which of the following is not a result of the Supreme Court decision that allows attorneys to advertise their services?

The decline of legal services marketing

Which role of the Internet in marketing is best illustrated by a firm maintaining a list of key customers and their purchasing behavior?

Database development

When manufacturer, private, and generic brands each attempt to gain a greater share of the consumer's dollar, they engage in

a mixed-brand strategy.

In the business analysis stage of the new-product planning process,

a sales forecast is important.

Which is a characteristic of a venture team organization format?

The team disbands when a new product is introduced.

Which statement about nonprofit institutions is not correct?

There are few international nonprofit institutions.

Which of the following is not a similarity between organizational consumers and final consumers?

They both purchase products for resale to others.

In low-involvement purchasing situations, consumers

act quickly.

Census of Population data

are a major source of demographics.

Donors

are those from whom nonprofit organizations receive resources.

Computing daily Web site traffic, ratings on customer service surveys, and sales revenues are measures to be used in

assessing performance.

A firm is abusing segmentation when it

becomes short-run oriented rather than long-run oriented.

Multichannel marketing is practiced by a(n)

bricks-and-clicks firm.

Peripheral services

can be used to create and sustain a competitive advantage.

Wholesalers and retailers usually find differentiated marketing on the part of their suppliers to be attractive because it

can offer them some brand exclusivity.

The large number of search engines, as well as the number of companies that are now online, contribute to

clutter.

Follow-up telephone and service calls, ads aimed at purchasers, and extended warranties can all be used to help reduce

cognitive dissonance.

Personal demographics include

company size.

A trademark is defined as a

corporate brand or symbol that is legally protected.

North American Industry Classification System data would most likely be employed in

end-use analysis.

For organizational consumers,

expectations refer to the perceived potential of alternative suppliers and brands to satisfy a number of explicit and implicit objectives.

Raw materials are

expenses rather than capital items.

The broadest definition of a product is

generic.

Multiple packaging often

gets a consumer to buy an assortment of items.

The concept of the household life cycle is taking on greater importance because of the

growing number of people who do not marry.

When dealing with organizational purchasing agents, sellers have to realize that these buyers

have personal, as well as company, goals.

Unlike demographics, many of the social and psychological aspects of consumer lifestyles are

hidden from view.

To overcome high costs and low reliability, many firms involved in services rely on

industrialization of services.

College and university marketing

is actively seeking adults.

Experience and interaction guide sales forecasting by

juries of executives.

A wide/deep mix is characterized by a

large number of product lines and a large number of product items within each line.

Product-specific buying factors leading to joint decision making usually include

low time pressure for purchases.

The product management organizational form that functions best when the firm has one main product line is the

marketing manager system.

The marketing emphasis for convenience products is on maintaining

nearby locations and long hours.

A family is

two or more related people residing together.

For a firm with limited resources and abilities, the least promising method of developing a target market is

undifferentiated marketing.

An Internet retailer respects a consumer's privacy by

using opt-in E-mail.

Which of the following is not a lifestyle designation of the Social Styles model?

Believers

. If a husband stays home and takes care of the children and a wife works full-time outside the home, which type of lifestyle is being exhibited?

Blurring of gender roles

Which of these is not a type of decision usually made during the product development stage?

Concept testing

Which of these is the broadest concept?

E-marketing

A consumer request for information on the Web that is helpful in determining the features of a particular refrigerator model is an example of

E-marketing.

The risk that a product will not perform adequately is an example of which type of perceived risk?

Functional

Which type of good is characterized by a low level of price competition?

High-value-added

According to the U.S. Bureau of the Census, which of the following is not a major racial group?

Hispanic

Which group is most likely to be either a client or a donor to the American Red Cross?

Hurricane victims

Which of these is the least expensive stage in new-product development?

Idea generation

Listing the brands that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer's decision process?

Information search

Which of these Internet attributes relates to the ability of the Internet to have two-way communication?

Interactivity

Which of these is a key point that should be kept in mind when using the product life cycle?

It is not useful in forecasting.

Which of the following is not an attribute upon which social classes are based?

Language

Which of the following is not a method of conflict resolution?

Lobbying

Which one of the following is not necessarily a benefit for a firm using the Internet in marketing?

Low system-maintenance costs

Which of the following is an advantage of family branding?

Lower promotion costs

Which of the following is not an advantage of individual branding?

New products benefit from an established identity.

Which of these statements is correct?

Nine-five percent of U.S. adults ages 18 to 29 have a broadband connection.

A new product that is a brand extension is least likely to start at which stage of the consumer's brand decision process?

Nonrecognition

Which of the following is part of the hidden service sector for a PC maker such as Lenovo?

PC repair

In which form of conflict resolution does each member of a purchasing team present his or her reasons why a particular supplier or brand should be selected?

Persuasion

Which aspect of a Web site includes such topics as company background, financial performance, and an online shopping cart?

Site content

Which of the following is a reason why service firms have typically lagged behind manufacturing firms in developing marketing plans?

Strict licensing provisions sometimes limit competition and the need for marketing.

Which of the following products evolved from laboratory-oriented sources?

Synthetic fibers

Which statement concerning the North American Industry Classification System (NAICS) is correct?

The NAICS is the official classification system for the members of NAFTA.

Which of the following has published a marketing-oriented book to enable other charitable groups to learn from it?

The United Way

A consumer goods marketer produces multiple brands of shampoo that are positioned for consumers with dyed hair, dandruff, oily hair, or dry hair. This strategy illustrates

differentiated marketing.

Differentiated marketing is appropriate if

diffused demand can be satisfied by offering unique marketing mixes to each cluster.

The lot size in mass customization is typically

one unit.

For a trademark to be legally protected, it must

only imply characteristics that a product actually possesses.

Reordering, not decision making, is usually applied when

perceived risk is very low.

Self-confidence, dominance, autonomy, sociability, defensiveness, adaptability, and emotional stability are selected

personality traits.

Unlike wholesalers, retailers are more concerned with their

physical facilities.

An example of a soft technology is the

pre-packaged vacation tour.

A major reason for the importance of new products is to

reduce dependence on one product or product line.

Derived demand tends to be

related to the accelerator principle.

Although a firm made a profit with a new product, the new product's return on investment did not meet the firm's targeted level. The new product was subsequently discontinued. The product can be best classified as a(n)

relative product failure.

The Universal Product Code

requires prices to be marked on merchandise.

The upper sales limit for a company is defined as its

sales potential.

A municipality developed an advertising campaign designed to increase recycling of newspapers by homeowners. This illustrates

social marketing.

In general, female shoppers in supermarkets, as compared to males,

spend more time shopping.

A combination of goods and services is provided to a buyer by a single source in

systems selling.

When services are classified by their degree of customer contact, they are based on

technical or interpersonal skills training

The opposite approach to the market buildup method of sales forecasting is

the chain-ratio method.

An example of a major product innovation is

the original Windows operating system for personal computers.

Projections of the size of the U.S. population reveal that

the rate of population growth is slow.

According to the VALS typology, within the ideals type are

thinkers.

The basic difference between the Internet and the World Wide Web is that only

through the Web can users see graphics and hear audio.