Marketing Test 2
What is the first general phase in developing a target market strategy?
. Analyzing consumer demand
Among U.S. residents, about what percentage of all people move annually?
12
Approximately what percent of people in the United States reside in urban areas and their suburbs?
82
Which of these is not a form of social media?
A company Web site
Which of the following is an example of industrial marketing?
A government agency purchasing a police car
Which of the following is a criterion for successful market segmentation?
A segment must be large enough to cover costs.
In test marketing, which of the following is determined?
Consumer and reseller product acceptance
Which statement about benefit segmentation is correct?
Consumer motives may be used to establish benefit segments.
Which of the following is not a reason why branding is important?
Consumers' perceived risk increases.
During which stage of the product life cycle does the average-income mass market purchase?
Maturity
Which of these is not a major component of the organizational consumer's decision process?
Problem awareness
Which of these factors should not be regularly reviewed in evaluating the quality of a Web site?
Product variety
Which of these is not among the leading service industries in terms of revenues generated?
Recreation activities
Which of the following is often not an aspect of nonprofit marketing?
Relating pricing to costs
Which of the following is not a result of the Supreme Court decision that allows attorneys to advertise their services?
The decline of legal services marketing
Which role of the Internet in marketing is best illustrated by a firm maintaining a list of key customers and their purchasing behavior?
Database development
When manufacturer, private, and generic brands each attempt to gain a greater share of the consumer's dollar, they engage in
a mixed-brand strategy.
In the business analysis stage of the new-product planning process,
a sales forecast is important.
Which is a characteristic of a venture team organization format?
The team disbands when a new product is introduced.
Which statement about nonprofit institutions is not correct?
There are few international nonprofit institutions.
Which of the following is not a similarity between organizational consumers and final consumers?
They both purchase products for resale to others.
In low-involvement purchasing situations, consumers
act quickly.
Census of Population data
are a major source of demographics.
Donors
are those from whom nonprofit organizations receive resources.
Computing daily Web site traffic, ratings on customer service surveys, and sales revenues are measures to be used in
assessing performance.
A firm is abusing segmentation when it
becomes short-run oriented rather than long-run oriented.
Multichannel marketing is practiced by a(n)
bricks-and-clicks firm.
Peripheral services
can be used to create and sustain a competitive advantage.
Wholesalers and retailers usually find differentiated marketing on the part of their suppliers to be attractive because it
can offer them some brand exclusivity.
The large number of search engines, as well as the number of companies that are now online, contribute to
clutter.
Follow-up telephone and service calls, ads aimed at purchasers, and extended warranties can all be used to help reduce
cognitive dissonance.
Personal demographics include
company size.
A trademark is defined as a
corporate brand or symbol that is legally protected.
North American Industry Classification System data would most likely be employed in
end-use analysis.
For organizational consumers,
expectations refer to the perceived potential of alternative suppliers and brands to satisfy a number of explicit and implicit objectives.
Raw materials are
expenses rather than capital items.
The broadest definition of a product is
generic.
Multiple packaging often
gets a consumer to buy an assortment of items.
The concept of the household life cycle is taking on greater importance because of the
growing number of people who do not marry.
When dealing with organizational purchasing agents, sellers have to realize that these buyers
have personal, as well as company, goals.
Unlike demographics, many of the social and psychological aspects of consumer lifestyles are
hidden from view.
To overcome high costs and low reliability, many firms involved in services rely on
industrialization of services.
College and university marketing
is actively seeking adults.
Experience and interaction guide sales forecasting by
juries of executives.
A wide/deep mix is characterized by a
large number of product lines and a large number of product items within each line.
Product-specific buying factors leading to joint decision making usually include
low time pressure for purchases.
The product management organizational form that functions best when the firm has one main product line is the
marketing manager system.
The marketing emphasis for convenience products is on maintaining
nearby locations and long hours.
A family is
two or more related people residing together.
For a firm with limited resources and abilities, the least promising method of developing a target market is
undifferentiated marketing.
An Internet retailer respects a consumer's privacy by
using opt-in E-mail.
Which of the following is not a lifestyle designation of the Social Styles model?
Believers
. If a husband stays home and takes care of the children and a wife works full-time outside the home, which type of lifestyle is being exhibited?
Blurring of gender roles
Which of these is not a type of decision usually made during the product development stage?
Concept testing
Which of these is the broadest concept?
E-marketing
A consumer request for information on the Web that is helpful in determining the features of a particular refrigerator model is an example of
E-marketing.
The risk that a product will not perform adequately is an example of which type of perceived risk?
Functional
Which type of good is characterized by a low level of price competition?
High-value-added
According to the U.S. Bureau of the Census, which of the following is not a major racial group?
Hispanic
Which group is most likely to be either a client or a donor to the American Red Cross?
Hurricane victims
Which of these is the least expensive stage in new-product development?
Idea generation
Listing the brands that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer's decision process?
Information search
Which of these Internet attributes relates to the ability of the Internet to have two-way communication?
Interactivity
Which of these is a key point that should be kept in mind when using the product life cycle?
It is not useful in forecasting.
Which of the following is not an attribute upon which social classes are based?
Language
Which of the following is not a method of conflict resolution?
Lobbying
Which one of the following is not necessarily a benefit for a firm using the Internet in marketing?
Low system-maintenance costs
Which of the following is an advantage of family branding?
Lower promotion costs
Which of the following is not an advantage of individual branding?
New products benefit from an established identity.
Which of these statements is correct?
Nine-five percent of U.S. adults ages 18 to 29 have a broadband connection.
A new product that is a brand extension is least likely to start at which stage of the consumer's brand decision process?
Nonrecognition
Which of the following is part of the hidden service sector for a PC maker such as Lenovo?
PC repair
In which form of conflict resolution does each member of a purchasing team present his or her reasons why a particular supplier or brand should be selected?
Persuasion
Which aspect of a Web site includes such topics as company background, financial performance, and an online shopping cart?
Site content
Which of the following is a reason why service firms have typically lagged behind manufacturing firms in developing marketing plans?
Strict licensing provisions sometimes limit competition and the need for marketing.
Which of the following products evolved from laboratory-oriented sources?
Synthetic fibers
Which statement concerning the North American Industry Classification System (NAICS) is correct?
The NAICS is the official classification system for the members of NAFTA.
Which of the following has published a marketing-oriented book to enable other charitable groups to learn from it?
The United Way
A consumer goods marketer produces multiple brands of shampoo that are positioned for consumers with dyed hair, dandruff, oily hair, or dry hair. This strategy illustrates
differentiated marketing.
Differentiated marketing is appropriate if
diffused demand can be satisfied by offering unique marketing mixes to each cluster.
The lot size in mass customization is typically
one unit.
For a trademark to be legally protected, it must
only imply characteristics that a product actually possesses.
Reordering, not decision making, is usually applied when
perceived risk is very low.
Self-confidence, dominance, autonomy, sociability, defensiveness, adaptability, and emotional stability are selected
personality traits.
Unlike wholesalers, retailers are more concerned with their
physical facilities.
An example of a soft technology is the
pre-packaged vacation tour.
A major reason for the importance of new products is to
reduce dependence on one product or product line.
Derived demand tends to be
related to the accelerator principle.
Although a firm made a profit with a new product, the new product's return on investment did not meet the firm's targeted level. The new product was subsequently discontinued. The product can be best classified as a(n)
relative product failure.
The Universal Product Code
requires prices to be marked on merchandise.
The upper sales limit for a company is defined as its
sales potential.
A municipality developed an advertising campaign designed to increase recycling of newspapers by homeowners. This illustrates
social marketing.
In general, female shoppers in supermarkets, as compared to males,
spend more time shopping.
A combination of goods and services is provided to a buyer by a single source in
systems selling.
When services are classified by their degree of customer contact, they are based on
technical or interpersonal skills training
The opposite approach to the market buildup method of sales forecasting is
the chain-ratio method.
An example of a major product innovation is
the original Windows operating system for personal computers.
Projections of the size of the U.S. population reveal that
the rate of population growth is slow.
According to the VALS typology, within the ideals type are
thinkers.
The basic difference between the Internet and the World Wide Web is that only
through the Web can users see graphics and hear audio.
