Markstrat popquiz

m

The product MOST is manufactured by firm

5

How many customer segments are in the sonite market

120,000

If you have no units in inventory, you ask your production department to produce 100,000 units and the demand is 140,000 units, you will be able to sell

24-96

The battery life characteristic for sonite brands is between ______ hour

5

The maximum number of sonite brands a firm can market at any given time is

3

The maximum number of vodite brands a firm can market at any given time is

Independent

The two markets in Markstrat are

3

how many customer segments are in vodite markets

True

t/f The base cost is a characteristic for a vodite brand

advertising, salesforce, market research

Your marketing budget is used each period to invest in

stock price index

Your overall objective in markstrat is to maximize

f

t/f market research reports are free

f

t/f there are 4 distribution channels available: specialty stores, mass merchandisers, online stores and direct sales force