MASS MEDIA CHAPTER EIGHT

The sale of programs to local stations on a market-to-market basis is:

syndication

Television ratings employ an in-home device called _____________, which records what families are watching and who in those families are actually viewing.

A peoplemeter

_____________, a British inventor, was sending moving images across the Atlantic using a mechanical disc in the 1920s.

John Logie Baird

The primary collector and reporter of television ratings is a company known as:

Nielsen

The first workable device for generating electrical signals suitable for the transmission of a visual bore its inventor's name. It is the:

Nipkow Disc

_____________, an Idaho schoolboy, moved to San Francisco, where he demonstrated his television system in 1927.

Philo Farnsworth

As a result of the quiz show scandal, the networks changed the way they accepted sponsors' money, changing from single sponsorship for most programs to:

Spot commercial sales

_____________, a Russian immigrant living near Pittsburgh, developed the iconoscope tube, the first practical television camera tube.

Vladimir Zworykin

Wire that allows the sending of signals by light beams is called:

fiber optic

Four times each year more detailed measuring of television audiences takes place called _____________, employing not only mechanical counting but home diaries.

Sweeps