MC 1313 Midterm Pt 2Social media ______.

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______ will control the pace and flow of your writing.

Sentence length

______ sentences pack a punch.

Short

The length of the average lead for an inverted pyramid piece should be about 25-35 words.

True

"Did you approve the plan?" is an example of a(n) ______ question.

closed-ended

Once you get through to the source, ______.

introduce yourself and explain your purpose

Clarity is ______.

is sometimes more important than grammar

Social media is valuable because ______.

it allows access on all devices

The following is true about LinkedIn EXCEPT ______.

it isn't up to the person receiving a connection request to decide if he or she will accept that request

Look for the ______ core of your sentence and write that first.

"who did what to whom"

The length of the average lead for an inverted pyramid piece should be about ______.

25-35 words.

______ questions are meant to gather specific information that can help you nail down facts or clarify specific things within an interview.

Closed-ended

______ often serves as a social media hub for Twitter posts, Instagram images, and live videos.

Facebook

______ provide you with an option to meet people with similar interests and showcase your skills and products.

Facebook and LinkedIn

A short sentence can take a long time to make a point.

False

Active voice requires you to write in the object-verb-noun format.

False

Active voice writing is beneficial because it is longer.

False

Active voice writing weakens your writing.

False

Any error, no matter how minor, really has no effect on credibility.

False

Area placement doesn't mean much to advertisers and event organizers.

False

Facebook began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.

False

Get the most important information to your readers as slowly as possible.

False

How much your readers paid should factor into how you write and how you transmit your content.

False

In a media setting, you want your writing to be long.

False

In approaching a source, either by phone, in person, or through some other means, make sure you are as informal as possible.

False

It's rare to find biographies of staff members on an organization's website.

False

Links in source information always lead to credible sources.

False

Media outlets today have many different purposes.

False

Microtargeting has not become a huge factor in political campaigns over the past decade.

False

Most interviews start with a simple phone call and end just as easily 5 min later.

False

Newspapers, magazines, books, and other publications are not good sources of information for media writers.

False

One way to avoid failing when connecting with your audience is to appropriate someone else's campaign.

False

One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.

False

One way to build a social media audience is to produce boring content.

False

Psychographics allow media professionals to examine an audience based on religion.

False

Random capitalization, misspelled words, or awkward construction rarely bothers readers.

False

Spelling errors have no effect on credibility.

False

Summary leads are helpful when you have multiple people involved in something and none of them are well known.

False

The core of a sentence comes down to the direct object and the verb.

False

The goal for today's media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.

False

The goal of good media writers is strictly to provide entertainment.

False

The more well-known someone is, the less likely that person's name will draw readers.

False

The most basic way to define an audience is through lifestyle.

False

The purpose of an interview is not related to what types of questions you will prepare.

False

The tweet functions like a quote.

False

Twitter is a tool that allows journalists to make sense of all of these elements as they select from various social media feeds and add their own information to tell a story.

False

When a source has time to create a message, that message will most likely be just as genuine as an initial response given during a live interview.

False

When it comes to Facebook and LinkedIn, don't post frequently over an extended period of time.

False

When it comes to a professional interview, preparation is not essential.

False

When you start your interview, it is best to be laidback in your approach.

False

Where information comes from is not important in determining how much credence you should put into a story.

False

With social media, authority is conveyed by its advertisements.

False

Writing clean copy really doesn't matter to media writers.

False

You don't need to make the best possible choices for the noun and verb of each sentence.

False

You should not include everything that would matter to people in the lead.

False

You should write in the fanciest way possible to keep your readers entertained.

False

Your source will most likely not have a presence on social media sites such as Twitter and Facebook.

False

______ should factor into how you write and how you transmit your content.

How your readers want to get their information

______ leads can be problematic if your readers aren't imagining what you are imagining.

Imagine

helps you explain how the information you put forth will directly affect the readers.

Impact

Employers can find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations on ______.

LinkedIn

______ offers a more formal setting with a stronger interest in business-based connections.

LinkedIn

______ sentences can create a sense of speed or a feeling of unyielding chaos.

Long

______ sentences usually contain one or two key points and help move from the sentence above to the sentence below with intrinsic transitions.

Medium

Examples of an outlet would include ______.

New York Post, Vogue magazine, and ESPN.com

______ puts the object in the sentence first.

Passive-voice construction

______ leads often fail because they presuppose that all of your readers would answer in the same way.

Question

______ occur when people don't know how a word works or what it means and thus misapply modifiers to it.

Redundancies

______ sources retell or interpret what the primary sources provided them.

Secondary

______ is a tool that allows journalists to make sense of all of these elements as they select from various social media feeds and add their own information to tell a story.

Storify

Accuracy is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement.

True

Active voice writing is clearer.

True

Before you can meet the needs of your audience, you need to define your audience.

True

Demographics commonly include age, gender, race, education, and relationship status.

True

Don't assume that something is true, even if you believe it to be.

True

Don't write for yourself. Write for your readers.

True

Employers can find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations on LinkedIn.

True

Facebook and LinkedIn provide you with an option to meet people with similar interests and showcase your skills and products.

True

Facebook often serves as a social media hub for Twitter posts, Instagram images, and live videos.

True

If you find only one source for your story, it's a pretty safe bet you're looking at some level of fake news.

True

In most cases, .gov and .edu sites can be more trustworthy than .com, .net, or .us sites, which anyone can start.

True

In some cases, a person is a big deal in a trade or field but hasn't gotten a lot of attention in mainstream newspapers or magazines.

True

In the past, gatekeeping allowed media officials to determine what people would and would not see.

True

It's a good idea to get copies of original documents so you can compare what people have told you with what someone wrote.

True

It's rarely a good idea to use yourself as a source, even if you've become an expert on the topic.

True

Jack and Jill went up the hill is an example of a sentence in noun-verb order.

True

Just because a quick Google search reveals dozens of stories on a given topic, it doesn't always follow that the information is true.

True

Just because something has the 5W's and 1H in there, it doesn't necessarily follow that you have a good lead.

True

Leads for inverted pyramid stories that rely on the 5Ws and 1H are usually called summary leads.

True

LinkedIn allows employers to find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations.

True

LinkedIn is a cross between a job fair and a breakroom at work.

True

Master writers have more options to fix grammatical problems properly because they know how to use the language in ways novices don't.

True

Microtargeting posts called "demolisticles" target people based on specific interests.

True

Most papers have their archives digitized, making them easy to access online.

True

One of the best places to get information about an interview subject is from other people who know your source.

True

One of the drawbacks of Twitter is the quick use of thumb-based keyboards occasionally leads to spelling problems.

True

One of the primary things media writing demands of you is accuracy.

True

Passive voice construction places the object first.

True

People relate well to events that happen near them.

True

Readers follow certain Twitter or Instagram accounts to get information from specific individuals.

True

Selective engagement means readers "follow" certain Twitter or Instagram accounts to get information from specific individuals.

True

Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.

True

The inverted pyramid can also be used as a guide to determine what information you have and what you need.

True

The length of each sentence will control the pace and flow of your writing.

True

The more mistakes we make in journalism, the harder it is to maintain trust with our audiences.

True

The more you can do to make your material clear and concise, the better chance you have of drawing readers and retaining them.

True

The pace and flow of a piece will determine how well it reads.

True

The ubiquity of social media is tied directly to the rise in portable digital devices that are always connected to the Internet.

True

Twitter began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.

True

Viral refers to the idea that something can spread quickly within a population from a variety of sources.

True

When it comes to meeting a source, first determine what you hope to accomplish and what you want to know about that person.

True

When writers make errors, they make it harder on themselves to maintain trust.

True

When you need quick information from a source that is notoriously hard to reach, a simple exchange of e-mails, texts, tweets, or other digital contacts can make your life a lot easier.

True

Writing in inverted pyramid style means writing the most important thing first, and then move to the second most important thing and then the third most important thing and so forth.

True

You can fix many writing problems if you know how to use a simple diagram.

True

You need to find the right word to make your point and use it in a straightforward manner.

True

It can be difficult for people to understand more complex topics via ______.

Twitter

One of the drawbacks of ______ is the quick use of thumb-based keyboards occasionally leads to spelling problems.

Twitter

______ began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.

Twitter

The following are all drawbacks of using Twitter EXCEPT ______.

Twitter allows you to drive traffic to your site through the use of micro-URLs

______ refers to the idea that something can spread quickly within a population from a variety of sources.

Viral

"If all of us cooperate together, we will succeed" is an example of ______.

When you rely heavily on prepositions and prepositional phrases, your writing will ______.

When you need quick information from a source that is notoriously hard to reach, ______.

a simple exchange of e-mails, texts, tweets, or other digital contacts can make your life a lot easier

In most cases, stating a(n) ______ is the first step toward trouble.

absolute

Of all the skills you will learn as you read this book, ______ is the most important one.

accuracy

One of the primary things media writing demands of you is ______.

accuracy

Demographics commonly include ______.

age, gender, race, education, and relationship status

Conducting the interview at your subject's home base is recommended because it can keep them more relaxed and ______.

allow you to do some observing

LinkedIn ______.

allows employers to find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations

When it comes to spelling, you should ______.

always run a computer-based spell-check on every piece you do and examine each spelling suggestion carefully

Anecdotes, explanations, or emotional tales might be more valuable in ______.

an audio or video format

Each time you use a pronoun, find the ______ and make sure they match.

antecedent

Selective exposure means ______.

audience members will gravitate to topics they know, writers they like, and information providers they trust

When you start your interview, it is best to ______.

be conservative in your tone and professional in your approach

Consider what you plan to do with the material you gather ______ you start your interview.

before

Twitter ______.

began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices

Many companies provide miniature ______ on their staff members, especially those in the upper echelon of the organization.

biographies

With social media, authority is conveyed ______.

by following that source's social media accounts and deciding to share that information with one's own followers

Official websites that end in .gov or .edu ______.

can be more trustworthy than .com, .net, or .us sites, which anyone can start

Newspapers, magazines, books, and other publications ______.

can be useful in researching your topic

The average smartphone ______.

can capture reasonably decent video if you record in an optimal setting

A simple fact check ______.

can take a significant amount of time if you do it right

Sporting events, where teams attempt to exert dominance over each other, are an example of ______.

conflict

When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.

conflict

Hoaxes and Internet myths can ______.

cost you the trust of your readers

Ten percent of the rules in the AP Stylebook ______.

cover 90% of style questions

23 The apostrophe has the ability to add ownership and ______.

create contractions

If you inaccurately report information, your ______ will suffer because people will not be able to trust you.

credibility

______ is another Internet trend that can cause problems for media outlets.

death hoaxes

Before you can meet the needs of your audience, you need to ______.

define your audience

The most basic way to define an audience is through ______.

demographics

The inverted pyramid has you put your information into a(n) ______ order of importance.

descending

The inverted pyramid style of writing tells a story in ______.

descending order of importance

As immediacy remains an important interest element, ______.

digital platforms and mobile devices will see their value increase exponentially

The following are some key writing tips to create top-notch tweets EXCEPT ______.

don't edit and tighten

The following are ways to avoid failing when connecting with your audience EXCEPT ______.

don't prepare for the worst

Ways to build a social media audience include all of the following EXCEPT ______.

don't produce valuable content

When you list places for your events, ______.

double-check the address against a map and a directory

When you write a(n) ______ lead, focus on what happened at the event, not the event itself.

event

If a source says you can't record the interview, ______.

explain that you want to record the material to make sure you get things right

A president is an example of a person who is ______.

famous for an extended period of time

Readers ______ certain Twitter or Instagram accounts to get information from specific individuals.

follow

In the past, a selection process known as ______ allowed media officials to determine what people would and would not see.

gatekeeping

People relate well to events that ______.

happen near them

Reading your work aloud ______.

has value for all writers

The tweet functions like a ______.

headline and lead

The ______ of an inverted pyramid piece is meant to capture as much important information as possible.

lead

When writers make errors, ______.

hey make it harder for readers to trust them

Breaking news is an example of ______.

immediacy

Active voice requires you to write ______.

in the noun-verb-object format

The ______ leads are also helpful when you have multiple people involved in something and none of them are well known.

interesting action

The "what" is more intriguing than the "who" when it comes to which type of lead?

interesting action lead

You need to do a ______ examination of every proper noun in anything you write.

letter-by-letter

If you don't know something for sure, ______.

look it up

In the case of social media, ______.

many individuals serve as the sources of information

Look at the ______ in your writing and make sure it's right.

math

A(n) ______ lead puts the famous person's name at the front of the lead.

name-recognition

As you determine value for each fact, you should consider your audience's ______.

needs and interests

Most ______ have their archives digitized, making them easy to access online.

newspapers

A simple sentence builds from a ______.

noun-verb structure

Bits of weirdness, the novelty of firsts, lasts, and onlies refers to ______.

oddity

News of the weird is an example of ______.

oddity

When you are writing, you need to make sure you ______.

only say what you know for sure.

"How can people who don't understand computers take part in this event?" is an example of a(n) ______ question.

open-ended

According to your text, one of the best places to get information about an interview subject is from ______.

other people who know your source

The ______ and ______ of a piece will determine how well it reads.

pace; flow

Platform refers to ______.

paper, television, desktop, and mobile

Immediacy means ______.

people want to know what is happening around them at any given point in time and they want to know before anyone else does

Psychographics allow media professionals to examine an audience based on ______.

personality traits, values, interests, and attitudes

One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______.

personification of the audience

When it comes to Facebook and LinkedIn, ______.

post frequently over an extended period of time

When it comes to a professional interview, ______ is essential.

preparation

A ______ source allows you to take information from someone or something that was present for whatever it is you are researching.

primary

In approaching a source, either by phone, in person, or through some other means, make sure you display ______.

proper manners

The ______ of an interview will dictate what tone you take with your subject, how much time you will need with your source, and what types of questions you will prepare.

purpose

Get the most important information to your readers as ______ as possible.

quickly

You shouldn't make ______ the focal point of your lead.

quotes

Selective engagement means ______.

readers "follow" certain Twitter or Instagram accounts to get information from specific individuals

Social media ______.

relies less on a central focal point of information and more on pockets of interested individuals finding each other on various platforms

In some cases, audience characteristics ______.

remain constant over time, but the members of that audience will change over time

Your job in this field is to ______.

say what you mean as simply and clearly as possible

Wikipedia is an example of a ______.

secondary source

When you are researching a topic or interviewing a source, ______.

seek e-mail correspondence, meeting minutes, official documents, and other similar items to check your work

The AP Stylebook ______.

serves as the primary source for standardization of content for newspapers, magazines, and websites.

In a media setting, you want your writing to be ______.

short

Write quickly but edit ______.

slowly

Now, the average ______ can capture reasonably decent video if you record in an optimal setting.

smartphone

Your source will likely have some presence on ______.

social media

When you have to write something and attribute it to a source, you want to ______.

stick to what the person said

A(n) ______ lead summarizes what happened and explaining why it matters to your readers.

summary

Fake news ______.

takes on a variety of meanings, depending on who uses the term

Microtargeting posts ______.

target people based on specific interests

Some pieces of an interview will do better as ______copy, because the information is tight, short, and easy to follow.

text

The better you can do to make your material clear and concise, ______.

the better chance you have of drawing readers and retaining them

The more important the person, ______.

the more likely people will pay attention

Accuracy is ______.

the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement

The ability to support an argument often rests on ______.

the quality and quantity of your source material

Leads traditionally have a focus on ______.

the who, what, when, where, why, and how of a piece

Writers often find the need to use adjectives and adverbs when ______.

they fail to choose concrete nouns and vigorous verbs in their sentences

You need to impress upon your sources that ______.

they have important information and that your readers need to know it

The ubiquity of social media is ______.

tied directly to the rise in portable digital devices that are always connected to the Internet

Students use diagram sentences ______.

to help them see how each sentence was constructed

The goal of good media writers is ______.

to inform the readers of something that will benefit the media organization and the audience members

The goal for today's media professionals, regardless of the specialty they practice, is ______.

to learn as much as possible about the people they serve and put forth content that targets those people specifically

The primary rule in media writing is ______.

to look up everything you want to include in anything you write

What is the singular purpose of media outlets?

to serve the audience

You want to give your readers the most recent information at the ______ of whatever you are writing.

top

In some cases, you can find information on a person in a ______, instead of in mainstream newspapers or magazines.

trade press

In order to eliminate words that shouldn't be there, ______.

try to become more specific

Fame falls into ______.

two categories

When it comes to meeting a source, first determine ______.

what you hope to accomplish and what you want to know about that person

Random capitalization, misspelled words, or awkward construction ______.

will bother readers even if they can't articulate it

The rules for recording interviews ______.

will vary on your state, your approach, and your area of the field

A cliché is ______.

worn-out phrase that has lost its meaning and value

Commas work like ______.

yield signs

Newspapers tend to avoid ______, as reporters see this as sacrificing their objectivity.

you

Before you start the interview, ask the source if ______.

you can record it

One other great element of e-mail interviews is that ______.

you have a complete digital transcript of what the person wanted to say on the topic

Don't write for yourself. Write for ______.

your readers


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