MC 1313 Midterm Pt 2Social media ______.
______ will control the pace and flow of your writing.
Sentence length
______ sentences pack a punch.
Short
The length of the average lead for an inverted pyramid piece should be about 25-35 words.
True
"Did you approve the plan?" is an example of a(n) ______ question.
closed-ended
Once you get through to the source, ______.
introduce yourself and explain your purpose
Clarity is ______.
is sometimes more important than grammar
Social media is valuable because ______.
it allows access on all devices
The following is true about LinkedIn EXCEPT ______.
it isn't up to the person receiving a connection request to decide if he or she will accept that request
Look for the ______ core of your sentence and write that first.
"who did what to whom"
The length of the average lead for an inverted pyramid piece should be about ______.
25-35 words.
______ questions are meant to gather specific information that can help you nail down facts or clarify specific things within an interview.
Closed-ended
______ often serves as a social media hub for Twitter posts, Instagram images, and live videos.
______ provide you with an option to meet people with similar interests and showcase your skills and products.
Facebook and LinkedIn
A short sentence can take a long time to make a point.
False
Active voice requires you to write in the object-verb-noun format.
False
Active voice writing is beneficial because it is longer.
False
Active voice writing weakens your writing.
False
Any error, no matter how minor, really has no effect on credibility.
False
Area placement doesn't mean much to advertisers and event organizers.
False
Facebook began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.
False
Get the most important information to your readers as slowly as possible.
False
How much your readers paid should factor into how you write and how you transmit your content.
False
In a media setting, you want your writing to be long.
False
In approaching a source, either by phone, in person, or through some other means, make sure you are as informal as possible.
False
It's rare to find biographies of staff members on an organization's website.
False
Links in source information always lead to credible sources.
False
Media outlets today have many different purposes.
False
Microtargeting has not become a huge factor in political campaigns over the past decade.
False
Most interviews start with a simple phone call and end just as easily 5 min later.
False
Newspapers, magazines, books, and other publications are not good sources of information for media writers.
False
One way to avoid failing when connecting with your audience is to appropriate someone else's campaign.
False
One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.
False
One way to build a social media audience is to produce boring content.
False
Psychographics allow media professionals to examine an audience based on religion.
False
Random capitalization, misspelled words, or awkward construction rarely bothers readers.
False
Spelling errors have no effect on credibility.
False
Summary leads are helpful when you have multiple people involved in something and none of them are well known.
False
The core of a sentence comes down to the direct object and the verb.
False
The goal for today's media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.
False
The goal of good media writers is strictly to provide entertainment.
False
The more well-known someone is, the less likely that person's name will draw readers.
False
The most basic way to define an audience is through lifestyle.
False
The purpose of an interview is not related to what types of questions you will prepare.
False
The tweet functions like a quote.
False
Twitter is a tool that allows journalists to make sense of all of these elements as they select from various social media feeds and add their own information to tell a story.
False
When a source has time to create a message, that message will most likely be just as genuine as an initial response given during a live interview.
False
When it comes to Facebook and LinkedIn, don't post frequently over an extended period of time.
False
When it comes to a professional interview, preparation is not essential.
False
When you start your interview, it is best to be laidback in your approach.
False
Where information comes from is not important in determining how much credence you should put into a story.
False
With social media, authority is conveyed by its advertisements.
False
Writing clean copy really doesn't matter to media writers.
False
You don't need to make the best possible choices for the noun and verb of each sentence.
False
You should not include everything that would matter to people in the lead.
False
You should write in the fanciest way possible to keep your readers entertained.
False
Your source will most likely not have a presence on social media sites such as Twitter and Facebook.
False
______ should factor into how you write and how you transmit your content.
How your readers want to get their information
______ leads can be problematic if your readers aren't imagining what you are imagining.
Imagine
helps you explain how the information you put forth will directly affect the readers.
Impact
Employers can find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations on ______.
______ offers a more formal setting with a stronger interest in business-based connections.
______ sentences can create a sense of speed or a feeling of unyielding chaos.
Long
______ sentences usually contain one or two key points and help move from the sentence above to the sentence below with intrinsic transitions.
Medium
Examples of an outlet would include ______.
New York Post, Vogue magazine, and ESPN.com
______ puts the object in the sentence first.
Passive-voice construction
______ leads often fail because they presuppose that all of your readers would answer in the same way.
Question
______ occur when people don't know how a word works or what it means and thus misapply modifiers to it.
Redundancies
______ sources retell or interpret what the primary sources provided them.
Secondary
______ is a tool that allows journalists to make sense of all of these elements as they select from various social media feeds and add their own information to tell a story.
Storify
Accuracy is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement.
True
Active voice writing is clearer.
True
Before you can meet the needs of your audience, you need to define your audience.
True
Demographics commonly include age, gender, race, education, and relationship status.
True
Don't assume that something is true, even if you believe it to be.
True
Don't write for yourself. Write for your readers.
True
Employers can find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations on LinkedIn.
True
Facebook and LinkedIn provide you with an option to meet people with similar interests and showcase your skills and products.
True
Facebook often serves as a social media hub for Twitter posts, Instagram images, and live videos.
True
If you find only one source for your story, it's a pretty safe bet you're looking at some level of fake news.
True
In most cases, .gov and .edu sites can be more trustworthy than .com, .net, or .us sites, which anyone can start.
True
In some cases, a person is a big deal in a trade or field but hasn't gotten a lot of attention in mainstream newspapers or magazines.
True
In the past, gatekeeping allowed media officials to determine what people would and would not see.
True
It's a good idea to get copies of original documents so you can compare what people have told you with what someone wrote.
True
It's rarely a good idea to use yourself as a source, even if you've become an expert on the topic.
True
Jack and Jill went up the hill is an example of a sentence in noun-verb order.
True
Just because a quick Google search reveals dozens of stories on a given topic, it doesn't always follow that the information is true.
True
Just because something has the 5W's and 1H in there, it doesn't necessarily follow that you have a good lead.
True
Leads for inverted pyramid stories that rely on the 5Ws and 1H are usually called summary leads.
True
LinkedIn allows employers to find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations.
True
LinkedIn is a cross between a job fair and a breakroom at work.
True
Master writers have more options to fix grammatical problems properly because they know how to use the language in ways novices don't.
True
Microtargeting posts called "demolisticles" target people based on specific interests.
True
Most papers have their archives digitized, making them easy to access online.
True
One of the best places to get information about an interview subject is from other people who know your source.
True
One of the drawbacks of Twitter is the quick use of thumb-based keyboards occasionally leads to spelling problems.
True
One of the primary things media writing demands of you is accuracy.
True
Passive voice construction places the object first.
True
People relate well to events that happen near them.
True
Readers follow certain Twitter or Instagram accounts to get information from specific individuals.
True
Selective engagement means readers "follow" certain Twitter or Instagram accounts to get information from specific individuals.
True
Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.
True
The inverted pyramid can also be used as a guide to determine what information you have and what you need.
True
The length of each sentence will control the pace and flow of your writing.
True
The more mistakes we make in journalism, the harder it is to maintain trust with our audiences.
True
The more you can do to make your material clear and concise, the better chance you have of drawing readers and retaining them.
True
The pace and flow of a piece will determine how well it reads.
True
The ubiquity of social media is tied directly to the rise in portable digital devices that are always connected to the Internet.
True
Twitter began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.
True
Viral refers to the idea that something can spread quickly within a population from a variety of sources.
True
When it comes to meeting a source, first determine what you hope to accomplish and what you want to know about that person.
True
When writers make errors, they make it harder on themselves to maintain trust.
True
When you need quick information from a source that is notoriously hard to reach, a simple exchange of e-mails, texts, tweets, or other digital contacts can make your life a lot easier.
True
Writing in inverted pyramid style means writing the most important thing first, and then move to the second most important thing and then the third most important thing and so forth.
True
You can fix many writing problems if you know how to use a simple diagram.
True
You need to find the right word to make your point and use it in a straightforward manner.
True
It can be difficult for people to understand more complex topics via ______.
One of the drawbacks of ______ is the quick use of thumb-based keyboards occasionally leads to spelling problems.
______ began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.
The following are all drawbacks of using Twitter EXCEPT ______.
Twitter allows you to drive traffic to your site through the use of micro-URLs
______ refers to the idea that something can spread quickly within a population from a variety of sources.
Viral
"If all of us cooperate together, we will succeed" is an example of ______.
When you rely heavily on prepositions and prepositional phrases, your writing will ______.
When you need quick information from a source that is notoriously hard to reach, ______.
a simple exchange of e-mails, texts, tweets, or other digital contacts can make your life a lot easier
In most cases, stating a(n) ______ is the first step toward trouble.
absolute
Of all the skills you will learn as you read this book, ______ is the most important one.
accuracy
One of the primary things media writing demands of you is ______.
accuracy
Demographics commonly include ______.
age, gender, race, education, and relationship status
Conducting the interview at your subject's home base is recommended because it can keep them more relaxed and ______.
allow you to do some observing
LinkedIn ______.
allows employers to find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations
When it comes to spelling, you should ______.
always run a computer-based spell-check on every piece you do and examine each spelling suggestion carefully
Anecdotes, explanations, or emotional tales might be more valuable in ______.
an audio or video format
Each time you use a pronoun, find the ______ and make sure they match.
antecedent
Selective exposure means ______.
audience members will gravitate to topics they know, writers they like, and information providers they trust
When you start your interview, it is best to ______.
be conservative in your tone and professional in your approach
Consider what you plan to do with the material you gather ______ you start your interview.
before
Twitter ______.
began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices
Many companies provide miniature ______ on their staff members, especially those in the upper echelon of the organization.
biographies
With social media, authority is conveyed ______.
by following that source's social media accounts and deciding to share that information with one's own followers
Official websites that end in .gov or .edu ______.
can be more trustworthy than .com, .net, or .us sites, which anyone can start
Newspapers, magazines, books, and other publications ______.
can be useful in researching your topic
The average smartphone ______.
can capture reasonably decent video if you record in an optimal setting
A simple fact check ______.
can take a significant amount of time if you do it right
Sporting events, where teams attempt to exert dominance over each other, are an example of ______.
conflict
When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.
conflict
Hoaxes and Internet myths can ______.
cost you the trust of your readers
Ten percent of the rules in the AP Stylebook ______.
cover 90% of style questions
23 The apostrophe has the ability to add ownership and ______.
create contractions
If you inaccurately report information, your ______ will suffer because people will not be able to trust you.
credibility
______ is another Internet trend that can cause problems for media outlets.
death hoaxes
Before you can meet the needs of your audience, you need to ______.
define your audience
The most basic way to define an audience is through ______.
demographics
The inverted pyramid has you put your information into a(n) ______ order of importance.
descending
The inverted pyramid style of writing tells a story in ______.
descending order of importance
As immediacy remains an important interest element, ______.
digital platforms and mobile devices will see their value increase exponentially
The following are some key writing tips to create top-notch tweets EXCEPT ______.
don't edit and tighten
The following are ways to avoid failing when connecting with your audience EXCEPT ______.
don't prepare for the worst
Ways to build a social media audience include all of the following EXCEPT ______.
don't produce valuable content
When you list places for your events, ______.
double-check the address against a map and a directory
When you write a(n) ______ lead, focus on what happened at the event, not the event itself.
event
If a source says you can't record the interview, ______.
explain that you want to record the material to make sure you get things right
A president is an example of a person who is ______.
famous for an extended period of time
Readers ______ certain Twitter or Instagram accounts to get information from specific individuals.
follow
In the past, a selection process known as ______ allowed media officials to determine what people would and would not see.
gatekeeping
People relate well to events that ______.
happen near them
Reading your work aloud ______.
has value for all writers
The tweet functions like a ______.
headline and lead
The ______ of an inverted pyramid piece is meant to capture as much important information as possible.
lead
When writers make errors, ______.
hey make it harder for readers to trust them
Breaking news is an example of ______.
immediacy
Active voice requires you to write ______.
in the noun-verb-object format
The ______ leads are also helpful when you have multiple people involved in something and none of them are well known.
interesting action
The "what" is more intriguing than the "who" when it comes to which type of lead?
interesting action lead
You need to do a ______ examination of every proper noun in anything you write.
letter-by-letter
If you don't know something for sure, ______.
look it up
In the case of social media, ______.
many individuals serve as the sources of information
Look at the ______ in your writing and make sure it's right.
math
A(n) ______ lead puts the famous person's name at the front of the lead.
name-recognition
As you determine value for each fact, you should consider your audience's ______.
needs and interests
Most ______ have their archives digitized, making them easy to access online.
newspapers
A simple sentence builds from a ______.
noun-verb structure
Bits of weirdness, the novelty of firsts, lasts, and onlies refers to ______.
oddity
News of the weird is an example of ______.
oddity
When you are writing, you need to make sure you ______.
only say what you know for sure.
"How can people who don't understand computers take part in this event?" is an example of a(n) ______ question.
open-ended
According to your text, one of the best places to get information about an interview subject is from ______.
other people who know your source
The ______ and ______ of a piece will determine how well it reads.
pace; flow
Platform refers to ______.
paper, television, desktop, and mobile
Immediacy means ______.
people want to know what is happening around them at any given point in time and they want to know before anyone else does
Psychographics allow media professionals to examine an audience based on ______.
personality traits, values, interests, and attitudes
One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______.
personification of the audience
When it comes to Facebook and LinkedIn, ______.
post frequently over an extended period of time
When it comes to a professional interview, ______ is essential.
preparation
A ______ source allows you to take information from someone or something that was present for whatever it is you are researching.
primary
In approaching a source, either by phone, in person, or through some other means, make sure you display ______.
proper manners
The ______ of an interview will dictate what tone you take with your subject, how much time you will need with your source, and what types of questions you will prepare.
purpose
Get the most important information to your readers as ______ as possible.
quickly
You shouldn't make ______ the focal point of your lead.
quotes
Selective engagement means ______.
readers "follow" certain Twitter or Instagram accounts to get information from specific individuals
Social media ______.
relies less on a central focal point of information and more on pockets of interested individuals finding each other on various platforms
In some cases, audience characteristics ______.
remain constant over time, but the members of that audience will change over time
Your job in this field is to ______.
say what you mean as simply and clearly as possible
Wikipedia is an example of a ______.
secondary source
When you are researching a topic or interviewing a source, ______.
seek e-mail correspondence, meeting minutes, official documents, and other similar items to check your work
The AP Stylebook ______.
serves as the primary source for standardization of content for newspapers, magazines, and websites.
In a media setting, you want your writing to be ______.
short
Write quickly but edit ______.
slowly
Now, the average ______ can capture reasonably decent video if you record in an optimal setting.
smartphone
Your source will likely have some presence on ______.
social media
When you have to write something and attribute it to a source, you want to ______.
stick to what the person said
A(n) ______ lead summarizes what happened and explaining why it matters to your readers.
summary
Fake news ______.
takes on a variety of meanings, depending on who uses the term
Microtargeting posts ______.
target people based on specific interests
Some pieces of an interview will do better as ______copy, because the information is tight, short, and easy to follow.
text
The better you can do to make your material clear and concise, ______.
the better chance you have of drawing readers and retaining them
The more important the person, ______.
the more likely people will pay attention
Accuracy is ______.
the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement
The ability to support an argument often rests on ______.
the quality and quantity of your source material
Leads traditionally have a focus on ______.
the who, what, when, where, why, and how of a piece
Writers often find the need to use adjectives and adverbs when ______.
they fail to choose concrete nouns and vigorous verbs in their sentences
You need to impress upon your sources that ______.
they have important information and that your readers need to know it
The ubiquity of social media is ______.
tied directly to the rise in portable digital devices that are always connected to the Internet
Students use diagram sentences ______.
to help them see how each sentence was constructed
The goal of good media writers is ______.
to inform the readers of something that will benefit the media organization and the audience members
The goal for today's media professionals, regardless of the specialty they practice, is ______.
to learn as much as possible about the people they serve and put forth content that targets those people specifically
The primary rule in media writing is ______.
to look up everything you want to include in anything you write
What is the singular purpose of media outlets?
to serve the audience
You want to give your readers the most recent information at the ______ of whatever you are writing.
top
In some cases, you can find information on a person in a ______, instead of in mainstream newspapers or magazines.
trade press
In order to eliminate words that shouldn't be there, ______.
try to become more specific
Fame falls into ______.
two categories
When it comes to meeting a source, first determine ______.
what you hope to accomplish and what you want to know about that person
Random capitalization, misspelled words, or awkward construction ______.
will bother readers even if they can't articulate it
The rules for recording interviews ______.
will vary on your state, your approach, and your area of the field
A cliché is ______.
worn-out phrase that has lost its meaning and value
Commas work like ______.
yield signs
Newspapers tend to avoid ______, as reporters see this as sacrificing their objectivity.
you
Before you start the interview, ask the source if ______.
you can record it
One other great element of e-mail interviews is that ______.
you have a complete digital transcript of what the person wanted to say on the topic
Don't write for yourself. Write for ______.
your readers
