Meta Practice Test B- Creative Strategy

A client has requested a video for a mobile campaign and wants to use two placements: Facebook Stories and Facebook News Feed. Which two formats are recommend for these placements? (Choose 2)

4:5 vertical video; 9:16 full vertical video

A client shares the creative assets that it plans to use in multiple ad campaigns to reach different audiences across the globe. Its creative includes video and animation and shares its company message. After reviewing the creative, it looks like the client didn't consider localization. The client needs to better connect with its audience. Which two recommendations should be provided to this client? (Choose 2)

Add translated captions to video assets; Avoid long videos in places where 2G networks are common

A fashion client is considering several different marketing ideas: A competition in the Middle East region Moving into the German market for the first time Promoting its line of merchandise on TV to young people internationally The client wishes to better understand its audience and where to spend its budget. Which tool should the strategist recommend?

Audience Insights

Which marketing objective helps advertisers show ads to people who are more likely to recall them? 1

Awareness

A client wants to use video to maximize audience recall for its new fast-moving consumer goods product. Which marketing objective should this client use?

Brand Awareness

A client needs to measure how well its brand campaign resonated with people. Which form of data will provide the best answer?

Brand Lift test

An agency wants to create a new ad for its consumer product goods client, and determine the ad's ability to increase incremental brand awareness. The ad uses the same messaging, concept and copy as the current campaign, but the agency wants to add new design elements to create a seasonal ad. The agency also wants to measure the new ad's success to see if the new creative performs as well as the original ad. Which of the following should the agency use?

Brand Lift test

An airline has launched a video ad campaign on the Facebook App and Instagram to get people to remember a new product. It is measuring the campaign success based solely on traffic to its website. Because the airline is using video to communicate, which two success metrics could be suggested instead? (Choose 2)

Brand awareness; Video views

A client has a TV ad that it wants to optimize for mobile. What editing recommendation should be made?

Capture attention quickly

Which resource allows a client to upload all the products they offer and want to promote across the Facebook App, Instagram, Audience Network and Messenger?

Catalog

An apparel client has a video from a recent fashion show that highlights pieces from its latest clothing line. The client wants to use this video to encourage product purchases from its catalog on mobile devices. Which ad format could the client use?

Collection

A client launches a new product in a competitive market and wants to use the most effective strategy on the Facebook App. Which two of the following approaches can be used to maximize capabilities in targeting potential customers? (Choose 2)

Create variations of a video ad for different audience segments; Develop a campaign based on the client's customer database

A national food chain created a campaign on the Facebook App and Instagram and ran a Brand Lift test to understand the impact of this specific campaign. The results showed lower ad recall than it expected. What are two possible inferences that can be taken from the results? (Choose 2)

Creative of the campaign could be improved; Frequency of the campaign was too low

A client is seeing poor performance on a campaign. Which tool within Business Manager should be recommended for future optimization of creative?

Experiments

A client on a limited budget asks why it should budget for Experiments for its campaign. Which response should be given to the client?

Experiments campaigns provide campaign diagnostics and are a basis for optimization during the campaign

An established brand is launching a new product with a complex message and the campaign is set to run for two weeks. The brand sets Awareness as the objective for the video ad campaign on the Facebook App. Before the campaign is finalized, what should the brand consider to help improve the frequency of the campaign?

Extending the length of the campaign

A sportswear company has created ads with links to its products in the past, resulting in many website clicks, but it has NOT seen an increase in sales. The client wants to increase online sales, NOT just its website traffic. Which action should the client take?

Install a Meta pixel and use dynamic ads

Which of the following fullscreen formats allows retailers to showcase multiple products from a catalog in one place?

Instant Experience

A client wants to shift from print advertising to digital advertising. It primarily targets an older demographic and is unsure that advertising on the Facebook App can reach its audience. What value proposition should the strategist present to the client for advertising on the Facebook App?

Many people of all ages around the world use the Facebook App daily, so marketers can reach a broad audience

A client wants to drive awareness for its new shoe brand. The client is new to digital advertising and does not have an online presence, but wants to try its first campaign exclusively on Instagram. What tool can the client use to better understand its target market?

Meta Foresight

A financial services brand is preparing a new business pitch deck and wants to find insights for the Facebook App, Instagram, and Messenger. The brand is looking for research and learning to understand people, advertising and industry trends. Which is the best resource to perform this task?

Meta Foresight

A retailer ran a campaign to get people to visit its locations. Which is the most appropriate Facebook tool to track these sales?

Offline Conversions

A client wants to drive web traffic to its online clothing store and drive purchases. Which objective and measurement combination should the client use?

Sales, Meta pixel

A client asked a strategist to review its mobile video creative and ensure its brand messaging is clear. The strategist noticed that the client's campaign is struggling with the following: Developing a brand perspective in its creative Showcasing its brand visually Underdelivery Lack of engagement Low clickthrough rates and conversions The client's audience and budget choices are optimal and it does NOT want to change these variables. What are three recommendations that will improve the quality of its creative? (Choose 3)

Show a logo, recognizable spokespeople, colors, products and/or visuals; Front-load the story arc and put brand and key messages up front; Add interesting, provocative or surprising post copy to complement the ad

An advertiser wants to improve its mobile ad creative by investing in video but finds that most people are NOT watching its video ads. Which three strategies should the advertiser consider? (Choose 3)

Showcase brand elements in the first three seconds of the ad; Incorporate quick and bold animation; Choose attention-grabbing assets

An airline has a popular app that is mostly used to check in for flights, and wants to increase usage of the app for booking flights. The airline uses Meta pixel on its website and the SDK for the app. Which targeting strategy should be recommended?

Target existing app users with a "Book Now" CTA

A local gym wants to drive new membership and keep current members engaged. How can the client's database and Meta solutions be leveraged to achieve these objectives?

Use Custom Audiences and exclusion targeting to deliver the relevant ads to each audience

A mobile-based gaming company wants to run an awareness campaign with an audience of men, ages 21- 55. The company wants to run the digital campaign primarily on Facebook Feed and has high-quality video assets. Which creative strategy should be used in this campaign?

Use a video with a duration of 15 seconds or less

A client has a goal to maximize the number of women, ages 18-25, who see its campaign ads at a frequency of at least twice every seven days. The client has only ever invested in the Traffic campaign objective on Instagram. Which approach to creating a campaign should be used to achieve this goal?

Use the 'Reach and Frequency' buying type

A luxury car brand is launching a new vehicle. Which targeting approach will generate the most qualified leads?

Use the brand's customer data to create a Custom Audience or a Lookalike Audience