MGMT 4970 Quizzes

Ch 4 Quiz: The use of a differentiation strategy would likely be LEAST effective in which of the following markets? 1. Commodity goods 2. Motion pictures 3. Popular music 4. Writing instruments

1. Commodity goods

Ch 2 Quiz: The aircraft industry has long been dominated by two large aircraft manufacturers, Boeing and Airbus. The demand for major aircraft is low, and Boeing and Airbus aggressively compete for orders from airlines. Which of the following effects will these conditions have on the domestic airline industry? 1. It will make the airline industry more attractive because of decreased supplier power. 2. It will make the airline industry less attractive because of decreased supplier power. 3. It will make the airline industry more attractive because of increased supplier power. 4. It will make the airline industry more attractive because of a new entrant.

1. It will make the airline industry more attractive because of decreased supplier power.

Ch 2 Quiz: According to the five forces model, an attractive industry would have all of the following characteristics EXCEPT: 1. low barriers to entry. 2. suppliers and buyers with little bargaining power. 3. a moderate degree of rivalry among competitors. 4. few good product substitutes.

1. low barriers to entry.

Publix Case Quiz: Which of Publix's capabilities are valuable but easy to imitate as shown by recent trends in the industry? 1. Manufacturing their own productst that are better than name brand products. 2. Online ordering and pickup 3. Employee relations 4. Selling name brand products at a discounted price due to supply chain efficiencies.

2. Online ordering and pickup

Ch 2 Quiz: All of the following are aspects of the political/legal segment of the general environment EXCEPT: 1. antitrust laws. 2. attitudes and values. 3. taxation laws. 4. deregulation philosophies.

2. attitudes and values.

Ch 1 Quiz: Which of the following statements about a vision and mission is true? 1. The mission deals more directly with capital markets. 2. The mission points the firm in the direction of where it would like to be in the years to come. 3. A vision statement should be clearly tied to the conditions in the firm's external environment and internal organization. 4. A firm's vision is more concrete than its mission

3. A vision statement should be clearly tied to the conditions in the firm's external environment and internal organization.

Ch 3 Quiz: All of the following are tangible resources EXCEPT: 1. production equipment. 2. formal reporting structures. 3. a firm's reputation. 4. distribution centers.

3. a firm's reputation.

Dr Pepper/Snapple Case Quiz: What was happening in the external environment that may have contributed to Cadbury's decision to spin off DPS? 1. Increased regulation of manufacturing 2. Election of President Bush 3. The death of Cadbury's founder and CEO 4. Beginning of the recession

4. Beginning of the recession

Publix Case Quiz: Key issues that Publix faces in the case include everything but: 1. Consumer trends in healthier eating 2. How to respond to innovations in ordering/delivery options 3. Having too many stores 4. Deciding whether to expand internationally

4. Deciding whether to expand internationally

Ch 3 Quiz: A major U.S. manufacturer of children's toys believes its main competitive advantage lies in its continuing development of innovative toys and games. The company is facing increasing competition on price, and it is strongly considering outsourcing to offshore firms as a means of reducing costs. The LAST function this firm should consider outsourcing is: 1. supply-chain management. 2. distribution. 3. operations. 4. research and development.

4. research and development.

Ch 4 Quiz: When selecting a business-level strategy, the firm must determine all of the following EXCEPT: 1. how the customers' needs will be satisfied. 2. who the customer is. 3. what the customers' needs are. 4. why these customers' needs should be satisfied.

4. why these customers' needs should be satisfied.

Dr Pepper/Snapple Case Quiz: What are some of the threats in it's external environment that Dr Pepper faces in the case? Pick the one that has had the greatest effect as of the writing of the case.

Changes in consumer preferences towards healthier options

Ch 3 Quiz: Charmed by Claire is a successful retail boutique that sells women's accessories. Claire, the owner/manager, knows that women have many options when buying jewelry. When customers enter her store, they are greeted by name and given prompt, friendly attention. Customers return to the store because the service is excellent. Claire says the most important decision she makes is hiring the best staff because customer service is vital to her business. Customer service is a(n):

Core Competency

Publix Case Quiz: One of Publix's greatest strengths is its:

Customer service

Ryanair Quiz: What areas does Ryanair currently struggle in?

Customer service, Technology (IT) and Marketing

Ch 1 Quiz: The industrial organization (I/O) model suggests that above-average returns are determined primarily by the firm's unique internal resources rather than by external capabilities. (T/F)

False

Ch 2 Quiz: The external environment facing business stays relatively constant over time. (T/F)

False

Ryanair Quiz: Michael O'Leary founded Ryanair (T/F)

False

Ryanair Quiz: When would mergers and acquisitions be good for the European airline industry?

Increased consolidation could lead to greater profits

Dr Pepper/Snapple Case Quiz: In response to it's struggles obtaining resources, Dr. Pepper recently promoted Heather Catelotti to VP of investor relations (2014). What are some ways that Heather can help Dr. Pepper respond to threats in its environment?

She can help gain access to investors that can provide the resources Dr. Pepper needs to invest in new product development

Publix Case Quiz: One way that Publix has pursued innovation is through:

Starting a grocery delivery service in 2003

Dr Pepper/Snapple Case Quiz: One of the problems Dr. Pepper during the recession was an increase in commodity prices (sugar, aluminum, corn, etc.). Which of Porter's 5 forces is this phenomenon related to?

Supplier Power

Ch 1 Quiz: To implement a firm's strategies, the firm takes actions to enact each strategy with the intent of achieving strategic competitiveness and above-average returns. (T/F)

True

Ch 3 Quiz: Analyzing the internal environment enables a firm to determine what it CAN DO by identifying resources, capabilities, and core competencies in the internal organization. (T/F)

True

Ryanair Quiz: Are the market conditions that led to Ryanair's success changing? In other words, is Ryanair's strategy likely to continue to be as successful in the future?

Yes - Conditions are changing

Ch 4 Quiz: In order to meet and exceed customers' expectations, firms must:

continuously improve, innovate, and upgrade their core competencies.

Ch 1 Quiz: Firms use both the __________ and __________ models. In fact, these models complement each other in that one focuses outside the firm while the other focuses inside the firm.

industrial organization (I/O); resource-based

Ch 4 Quiz: When the costs of supplies increase in an industry, the cost leader:

may be the only firm able to pay the higher prices and continue to earn average or above-average returns.