mgmt exam 2

Enrique wants to encourage his team members to accomplish the goal of learning new skill each quarter. What should Enrique do?

reward those who accomplish the goal

examples of a tactical goal for Twitter

-Launch special #NFL Timeline: users can see NFL-related Tweets from people in their network, along with relevant tweets from teams, players, coaches, press, fans, and celebrities -expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look-a-like audiences

examples of standing plans

-a rule that prohibits the use of company computers for personal communications -directions on how to handle employee-relations issues

executing steps within tactical planning

-monitor activities -assess outcomes -obtain information needed -communicate throughout process -evaluating results -evaluating the course of action -distributing resources

Examples of a manager's role

-implement employee incentive system within one year -decrease waste by 5% this yera -hire and train new assistant manager -develop regional advertising campaigns within one year -negotiate 5% lower advertising rates next year -implement this year's promotional strategy

Levels of goals

1. Mission 2. Strategic 3. Tactical 4. Operational

What type of goal is... "we will install new refrigeration units to maintain the freshness of our ingredients"

operational

in your role as communications manager, you state that the company communicates to its stakeholders directly, not through requests for quotes from journalists. What type of plan is this?

policy

Enrique knows that he will need to have documentation in order to measure results. therefore, he plans to require all team members to log their times at work in 15-minute increments. Because this is a new procedure, you want to help Enrique anticipate possible concerns. Which is major barrier to goal setting is most relevant for him to consider given what you know about this plan?

resistance to change

Which one of the goals listed is an example of a strategic goal Twitter might set?

expand globally with a focus on Latin America

characteristics of a strategic plan

set by: board of directors, top management time frame: long-range focus: sources of competitive advantage scope: general

an operational plan provides a detailed road map of hte steps necessary to achieve operational goals (sometimes referred to as objectives) Although there are many specific types of operational plans, they can be broadly characterized as either single-use plans or standing plans. A ______ ____ is designed to be used once, while a ___ ___ is designed to be used repeatedly.

single-use plan; standing plan

What type of goal is... "we seek to partner with farms located in the regions in which we are located"

strategic

What type of goal is... "we will develop advertising campaigns to promote our community focus"

tactical

level of goals that each manager is responsible for

top management: strategic middle management: tactical boards fo directors: mission lower-level management: operational

examples of tactical goals

-open 150 new restaurants during next 10 years -decrease food-container costs by 15% during next 5 years -decrease average customer wait by 30 seconds this year -increase per store sales 5% per year for ten years -target and attract two new market segments during next five years -develop new promotional strategy for next year

examples of tactical goals

-open 250 new restaurants during next ten years -decrease food-container costs by 15 percent during next five years -decrease average customer wait by 30 seconds this year -increase per store sales 5% per year for ten years -target and attract two new market segments during next 5 years -develop new promotional strategy for next year

developing steps within tactical planning

-understand strategic plans -determine human resource needs -specify the resources available -recognize resource needs -identify the time constraints involved

steps of the planning process in order

1. Understand the environment 2. Establish the organization's mission 3. Set strategic goals 4. Design strategic plans for accomplishing the strategic goals and mission 5. set tactical goals based on strategic goals and plans 6. Design tactical plans for accomplishing the tactical goals 7. Set operational goals based on tactical plans 8. Design operational plans for accomplishing the operational goals

whose role would be to provide 14% return to investors for at least ten years, start or purchase new restaurant chain within five years, negotiate new labor contract this year

CEO

as the united way campaign manager, you decide to set several measurable goals in addition to the overall goal for dollars raised: eight out of ten employees will donate funds to the campaign. Awareness of the company's involvement in the United Way will increase from 70% last year to 90% this year. Which fact about goals is relevant given your goal to see an improvement in awareness?

goals provide a mechanism for evaluation

example of a strategic goals for twitter

grow annual revenues by 18% or more to a range of $1,365-1,375 million

characteristics of operational plans

set by: middle, lower-level managers time frame: short-range focus: departmental activities scope: specific and concrete

Characteristics of a tactical plan

set by: upper, middle management time frame: intermediate focus: strategic business units scope: somewhat specific

What is the role of strategic goals and plans?

sets company direction

contingency plans specify plans to use when the company is faced with _____ ______

unforeseen circumstances

examples of single use plans

-a schedule for completing the redesign of an organization's gardens and landscape -a plan to merge two companies