mgmt exam 2
Enrique wants to encourage his team members to accomplish the goal of learning new skill each quarter. What should Enrique do?
reward those who accomplish the goal
examples of a tactical goal for Twitter
-Launch special #NFL Timeline: users can see NFL-related Tweets from people in their network, along with relevant tweets from teams, players, coaches, press, fans, and celebrities -expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look-a-like audiences
examples of standing plans
-a rule that prohibits the use of company computers for personal communications -directions on how to handle employee-relations issues
executing steps within tactical planning
-monitor activities -assess outcomes -obtain information needed -communicate throughout process -evaluating results -evaluating the course of action -distributing resources
Examples of a manager's role
-implement employee incentive system within one year -decrease waste by 5% this yera -hire and train new assistant manager -develop regional advertising campaigns within one year -negotiate 5% lower advertising rates next year -implement this year's promotional strategy
Levels of goals
1. Mission 2. Strategic 3. Tactical 4. Operational
What type of goal is... "we will install new refrigeration units to maintain the freshness of our ingredients"
operational
in your role as communications manager, you state that the company communicates to its stakeholders directly, not through requests for quotes from journalists. What type of plan is this?
policy
Enrique knows that he will need to have documentation in order to measure results. therefore, he plans to require all team members to log their times at work in 15-minute increments. Because this is a new procedure, you want to help Enrique anticipate possible concerns. Which is major barrier to goal setting is most relevant for him to consider given what you know about this plan?
resistance to change
Which one of the goals listed is an example of a strategic goal Twitter might set?
expand globally with a focus on Latin America
characteristics of a strategic plan
set by: board of directors, top management time frame: long-range focus: sources of competitive advantage scope: general
an operational plan provides a detailed road map of hte steps necessary to achieve operational goals (sometimes referred to as objectives) Although there are many specific types of operational plans, they can be broadly characterized as either single-use plans or standing plans. A ______ ____ is designed to be used once, while a ___ ___ is designed to be used repeatedly.
single-use plan; standing plan
What type of goal is... "we seek to partner with farms located in the regions in which we are located"
strategic
What type of goal is... "we will develop advertising campaigns to promote our community focus"
tactical
level of goals that each manager is responsible for
top management: strategic middle management: tactical boards fo directors: mission lower-level management: operational
examples of tactical goals
-open 150 new restaurants during next 10 years -decrease food-container costs by 15% during next 5 years -decrease average customer wait by 30 seconds this year -increase per store sales 5% per year for ten years -target and attract two new market segments during next five years -develop new promotional strategy for next year
examples of tactical goals
-open 250 new restaurants during next ten years -decrease food-container costs by 15 percent during next five years -decrease average customer wait by 30 seconds this year -increase per store sales 5% per year for ten years -target and attract two new market segments during next 5 years -develop new promotional strategy for next year
developing steps within tactical planning
-understand strategic plans -determine human resource needs -specify the resources available -recognize resource needs -identify the time constraints involved
steps of the planning process in order
1. Understand the environment 2. Establish the organization's mission 3. Set strategic goals 4. Design strategic plans for accomplishing the strategic goals and mission 5. set tactical goals based on strategic goals and plans 6. Design tactical plans for accomplishing the tactical goals 7. Set operational goals based on tactical plans 8. Design operational plans for accomplishing the operational goals
whose role would be to provide 14% return to investors for at least ten years, start or purchase new restaurant chain within five years, negotiate new labor contract this year
CEO
as the united way campaign manager, you decide to set several measurable goals in addition to the overall goal for dollars raised: eight out of ten employees will donate funds to the campaign. Awareness of the company's involvement in the United Way will increase from 70% last year to 90% this year. Which fact about goals is relevant given your goal to see an improvement in awareness?
goals provide a mechanism for evaluation
example of a strategic goals for twitter
grow annual revenues by 18% or more to a range of $1,365-1,375 million
characteristics of operational plans
set by: middle, lower-level managers time frame: short-range focus: departmental activities scope: specific and concrete
Characteristics of a tactical plan
set by: upper, middle management time frame: intermediate focus: strategic business units scope: somewhat specific
What is the role of strategic goals and plans?
sets company direction
contingency plans specify plans to use when the company is faced with _____ ______
unforeseen circumstances
examples of single use plans
-a schedule for completing the redesign of an organization's gardens and landscape -a plan to merge two companies