MGT 268- Chapter 3

Categories for e-business models

B2B, B2C, C2B

Blockchains will reduce which 2 key costs?

Cost of verifying attributes of a transaction, and cost of exchanging value

Deep Web

Invisible web; the area of the web generally not accessible by search engines

knowledge management

Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

mass customization

The ability of an organization to tailor its products or services to the customers' specifications

Dark web

The portion of the internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser

What is a collaborative website that allows users to add, remove, and change content?

Wiki

IP address

a number that uniquely identifies each computer or device connected to the Internet

Reputation system

a system where buyers post feedback on sellers

Mozilla Firefox

a web browser that: -holds over 20% of the web browser market -offers a free email server called thunderbird -prime example of an open source software

Real simple syndication (RSS)

a web format used to publish frequently updated works

Mashup

a website or web application that uses content from more than once source to create a completely new product or service

Things that represents the primary ebusiness revenue models

advertising fees, license fees, subscription fees, transaction fees, value-added services fees

Blog

an online journal that allows users to post their own comments, graphics, and videos

Closed source

any proprietary software licensed under exclusive legal right of the copyright holder

Business-to-consumer (B2C)

applies to any business that sells its products or services directly to consumers online

Business-to-business (B2B)

applies to businesses buying from and selling to each other over the internet

Consumer-to-consumer (C2C)

applies to customers offering goods and services to each other on the internet

3 primary models that a B2C can use to operate

brick-and-mortar, click-and-mortar, virtual

Search engine optimization

combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking

Open system

consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or incorporate

Source code

contains instructions written by a programmer specifying the actions to be performed by computer software

hitbots

creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser

What occurs when a business sells directly to the customer online and cuts out the middle man?

disintermediation

2 categories that include intellectual and knowledge-based assets

explicit knowledge, tactic knowledge

What in the cloud means that a single instance of a system serves multiple customers?

multi-tenancy

click fraud

practice of artificially inflating traffic statistics for online advertisements

What serves only one customer or organization and can be located on the customers' premises or of the customer's premises?

private cloud

Large wikis, such as Wikipedia, can protect the quality and accuracy of their information by assigning users roles such as __________.

reader, subject matter expert, editor

Best describes web 2.0

social-media and user-generated web content

Which cloud computing model offers applications on a pay-per-use basis?

software as a service

Crowdfunding

sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet

What identifies a URL address?

the domain name

Microblogging

the practice of sending brief posts to a personal blog

Clickstream analytics

the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits- and in what order

What is cloud computing services changing?

the way people access information, the way people deliver information, the way people use information

True or false: Just putting up a website does not create an e-business

true

Click-and-mortar

type of Ecommerce business strategy, businesses are both physical and virtual companies

Click-only

type of Ecommerce business strategy, businesses are online only (ex=ebay)

Brick-and-mortar

type of Ecommerce business strategy, businesses are traditional, physical companies

Reintermediation

uses the internet to reassemble buyers, sellers, and other partners in a traditional supply chain, but it new ways