MGT 268- Chapter 3
Categories for e-business models
B2B, B2C, C2B
Blockchains will reduce which 2 key costs?
Cost of verifying attributes of a transaction, and cost of exchanging value
Deep Web
Invisible web; the area of the web generally not accessible by search engines
knowledge management
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
mass customization
The ability of an organization to tailor its products or services to the customers' specifications
Dark web
The portion of the internet that is intentionally hidden from search engines, uses masked IP addresses, and is accessible only with a special web browser
What is a collaborative website that allows users to add, remove, and change content?
Wiki
IP address
a number that uniquely identifies each computer or device connected to the Internet
Reputation system
a system where buyers post feedback on sellers
Mozilla Firefox
a web browser that: -holds over 20% of the web browser market -offers a free email server called thunderbird -prime example of an open source software
Real simple syndication (RSS)
a web format used to publish frequently updated works
Mashup
a website or web application that uses content from more than once source to create a completely new product or service
Things that represents the primary ebusiness revenue models
advertising fees, license fees, subscription fees, transaction fees, value-added services fees
Blog
an online journal that allows users to post their own comments, graphics, and videos
Closed source
any proprietary software licensed under exclusive legal right of the copyright holder
Business-to-consumer (B2C)
applies to any business that sells its products or services directly to consumers online
Business-to-business (B2B)
applies to businesses buying from and selling to each other over the internet
Consumer-to-consumer (C2C)
applies to customers offering goods and services to each other on the internet
3 primary models that a B2C can use to operate
brick-and-mortar, click-and-mortar, virtual
Search engine optimization
combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking
Open system
consists of nonproprietary hardware and software based on publically known standards that allow third parties to create add-on products to plug into or incorporate
Source code
contains instructions written by a programmer specifying the actions to be performed by computer software
hitbots
creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser
What occurs when a business sells directly to the customer online and cuts out the middle man?
disintermediation
2 categories that include intellectual and knowledge-based assets
explicit knowledge, tactic knowledge
What in the cloud means that a single instance of a system serves multiple customers?
multi-tenancy
click fraud
practice of artificially inflating traffic statistics for online advertisements
What serves only one customer or organization and can be located on the customers' premises or of the customer's premises?
private cloud
Large wikis, such as Wikipedia, can protect the quality and accuracy of their information by assigning users roles such as __________.
reader, subject matter expert, editor
Best describes web 2.0
social-media and user-generated web content
Which cloud computing model offers applications on a pay-per-use basis?
software as a service
Crowdfunding
sources capital for a project by raising many small amounts from a large number of individuals, typically via the internet
What identifies a URL address?
the domain name
Microblogging
the practice of sending brief posts to a personal blog
Clickstream analytics
the process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits- and in what order
What is cloud computing services changing?
the way people access information, the way people deliver information, the way people use information
True or false: Just putting up a website does not create an e-business
true
Click-and-mortar
type of Ecommerce business strategy, businesses are both physical and virtual companies
Click-only
type of Ecommerce business strategy, businesses are online only (ex=ebay)
Brick-and-mortar
type of Ecommerce business strategy, businesses are traditional, physical companies
Reintermediation
uses the internet to reassemble buyers, sellers, and other partners in a traditional supply chain, but it new ways
