MGT-326-Final

! ACID Test !

-measure of a company's liquidity -Cash&cash equivalents + current receivables + short-term investments / current liabilities

! What are the 3 types of distribution !

1. exclusive distribution 2. exclusive dealing 3. exclusive territorial agreement

What are the 4 types of printing

1. process printing (CMYB) 2. flexographic printing (line art) 3. lithographic printing 4. rotogravure

Advertorial

A newspaper or magazine advertisement giving information about a product in the style of an editorial

Press Kit

A package of promotional material provided to members of the press to brief them

Trade Secrets

A secret device or technique used by a company in manufacturing its products. This can also be a secret recipe or formula to make something

Trademarks

A symbol, word, or words legally registered or established by use as representing a company or product

Credit Line

An amount of money that a person or company can borrow from a bank

Covenants

Another word for an "agreement" with the bank

Boot Strapping

Get oneself into or out of a situation using existing resources

Patent Pending

Means that the patent is in progress and no one can jump ahead of you and create the same thing

! NASDAQ !

National Association of Securities Dealers Automated Quotations

! Exclusive Territorial Agreement !

Producer agrees not to sell to other dealers in a given area, or buyer agrees not to sell outside its territory

Burn Rate

The rate at which an enterprise spends money

Liability of Newness

The set of risks faced by firms early in their life cycles that come from a lack of knowledge and resources

Intermediaries

a party acting as a link between multiple parties

Capital Investment

acquisition of physical assets by a company for use in furthering its long-term business goals

Public Relation (PR)

any non in-person and non-paid promotion (including earned media)

Bulk-Breaking

buying large quantities and re-selling in smaller quantities

Lithographic Printing

commonly magazine and book printing

Copyrights

exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same

Patent

license conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention

Rotogravure Printing

most expensive, rotary cylinder system

! Exclusive Distribution !

one distributor becomes the sole authorized seller of a specific product

! Exclusive Dealing !

prevent a distributor from selling the products of a different manufacturer, and a requirements contract prevents a manufacturer from buying inputs from a different supplier

Business Angels

private individual, often with a high net worth, and usually with business experience, who directly invests in new and growing private businesses

Process Printing (CMYK)

standard printing using Cyan, Magenta, Yellow & Black

Flexographic Printing (line art)

uses individual, prefilled colors, (Coca Cola red)