MGT-326-Final
! ACID Test !
-measure of a company's liquidity -Cash&cash equivalents + current receivables + short-term investments / current liabilities
! What are the 3 types of distribution !
1. exclusive distribution 2. exclusive dealing 3. exclusive territorial agreement
What are the 4 types of printing
1. process printing (CMYB) 2. flexographic printing (line art) 3. lithographic printing 4. rotogravure
Advertorial
A newspaper or magazine advertisement giving information about a product in the style of an editorial
Press Kit
A package of promotional material provided to members of the press to brief them
Trade Secrets
A secret device or technique used by a company in manufacturing its products. This can also be a secret recipe or formula to make something
Trademarks
A symbol, word, or words legally registered or established by use as representing a company or product
Credit Line
An amount of money that a person or company can borrow from a bank
Covenants
Another word for an "agreement" with the bank
Boot Strapping
Get oneself into or out of a situation using existing resources
Patent Pending
Means that the patent is in progress and no one can jump ahead of you and create the same thing
! NASDAQ !
National Association of Securities Dealers Automated Quotations
! Exclusive Territorial Agreement !
Producer agrees not to sell to other dealers in a given area, or buyer agrees not to sell outside its territory
Burn Rate
The rate at which an enterprise spends money
Liability of Newness
The set of risks faced by firms early in their life cycles that come from a lack of knowledge and resources
Intermediaries
a party acting as a link between multiple parties
Capital Investment
acquisition of physical assets by a company for use in furthering its long-term business goals
Public Relation (PR)
any non in-person and non-paid promotion (including earned media)
Bulk-Breaking
buying large quantities and re-selling in smaller quantities
Lithographic Printing
commonly magazine and book printing
Copyrights
exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same
Patent
license conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention
Rotogravure Printing
most expensive, rotary cylinder system
! Exclusive Distribution !
one distributor becomes the sole authorized seller of a specific product
! Exclusive Dealing !
prevent a distributor from selling the products of a different manufacturer, and a requirements contract prevents a manufacturer from buying inputs from a different supplier
Business Angels
private individual, often with a high net worth, and usually with business experience, who directly invests in new and growing private businesses
Process Printing (CMYK)
standard printing using Cyan, Magenta, Yellow & Black
Flexographic Printing (line art)
uses individual, prefilled colors, (Coca Cola red)
