MHR 422 - Chapter 4 Prototyping + lean startup

Should you keep your product a secret?

No, ask others for their opinion

minimum viable product

The version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. - focus on customer engagement

Low Fidelity Prototype

Low cost, illustrated design or concept usually sketched on paper or created as flat images. [See also high-Fidelity Prototype] - to get things tested rapidly

Representing assumptions

Make tangible or livable the value your product or service will offer so that the target customer can see, try or experiment with it.

Electronic prototype

- Arduino is a platform with microcontrollers that allow DIY's and hackers to connect sensors and actuators to test. - Raspberry Pi is a chip with which you can test computing - low cost

What is a lean startup?

- Build then test then pivot, keep changing, get something out to market - Make small investments and maximize utility - Maximize utility on minimal resources

Entrepreneur goals for prototpying

- seek feedback on both types of prototypes - start basic and get more advanced

Minimum viable product

A prototype or first attempt at an idea built quickly and cheaply that the entrepreneur tries to sell to get feedback from potential customers. - build, measure, learn - GOAL is useful feedback

High Fidelity Prototype

A prototype which is quite close to the final product, with lots of detail and a good indication of the final proposed aesthetics and functionality.

What is the lean AAA "baseline" plan

Actionable, Accessible, Auditable

Learning and Iterating

Collect feedback from target customers and act on it by creating a new version of the prototype and repeating the process until you obtain a final product.

what is the purpose of prototyping?

Getting a response from a target customer or user

Co-creating

Guest involvement in creating the value and quality of the guest experience.

Paper Prototyping

Interface or process is drafted using paper and pencil( or cardboard) goal: to get a basic idea out into the world and get a response from a target customer and explore what is valuable to the target customer

The prototyping process step

Representing assumption, testing assumptions, learning and iterating

What kind of questions should you ask in lean thinking?

Should this product be built!

Testing Assumptions

Test what you have made tangible or livable by having your target customers use your prototype.

3d printing

To create looks-like and even works-like prototypes. - getting cheaper

What is lean thinking?

a path through uncertainty

look-like prototype

appears identical but not functional - tests market acceptance of the design before costly detailed product development

Assumptions of a prototypes

as market research and exploration tools as physical embodiment of a set of assumptions as fundraising tools for Crowdfunding efforts as a coordination device within an entrepreneurial team to identify research and development priorities

Works-like prototypes

operates like the final intended product design - tests the usability with the target customer before programming or manufacturing

service simulator

prototyping a service ex: setting aside a plumber to experiment with 30-min arrival guarantees

prototyping

the process of building a model that demonstrates the features of a proposed product, service, or system