MHR 422 - Chapter 4 Prototyping + lean startup
Should you keep your product a secret?
No, ask others for their opinion
minimum viable product
The version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. - focus on customer engagement
Low Fidelity Prototype
Low cost, illustrated design or concept usually sketched on paper or created as flat images. [See also high-Fidelity Prototype] - to get things tested rapidly
Representing assumptions
Make tangible or livable the value your product or service will offer so that the target customer can see, try or experiment with it.
Electronic prototype
- Arduino is a platform with microcontrollers that allow DIY's and hackers to connect sensors and actuators to test. - Raspberry Pi is a chip with which you can test computing - low cost
What is a lean startup?
- Build then test then pivot, keep changing, get something out to market - Make small investments and maximize utility - Maximize utility on minimal resources
Entrepreneur goals for prototpying
- seek feedback on both types of prototypes - start basic and get more advanced
Minimum viable product
A prototype or first attempt at an idea built quickly and cheaply that the entrepreneur tries to sell to get feedback from potential customers. - build, measure, learn - GOAL is useful feedback
High Fidelity Prototype
A prototype which is quite close to the final product, with lots of detail and a good indication of the final proposed aesthetics and functionality.
What is the lean AAA "baseline" plan
Actionable, Accessible, Auditable
Learning and Iterating
Collect feedback from target customers and act on it by creating a new version of the prototype and repeating the process until you obtain a final product.
what is the purpose of prototyping?
Getting a response from a target customer or user
Co-creating
Guest involvement in creating the value and quality of the guest experience.
Paper Prototyping
Interface or process is drafted using paper and pencil( or cardboard) goal: to get a basic idea out into the world and get a response from a target customer and explore what is valuable to the target customer
The prototyping process step
Representing assumption, testing assumptions, learning and iterating
What kind of questions should you ask in lean thinking?
Should this product be built!
Testing Assumptions
Test what you have made tangible or livable by having your target customers use your prototype.
3d printing
To create looks-like and even works-like prototypes. - getting cheaper
What is lean thinking?
a path through uncertainty
look-like prototype
appears identical but not functional - tests market acceptance of the design before costly detailed product development
Assumptions of a prototypes
as market research and exploration tools as physical embodiment of a set of assumptions as fundraising tools for Crowdfunding efforts as a coordination device within an entrepreneurial team to identify research and development priorities
Works-like prototypes
operates like the final intended product design - tests the usability with the target customer before programming or manufacturing
service simulator
prototyping a service ex: setting aside a plumber to experiment with 30-min arrival guarantees
prototyping
the process of building a model that demonstrates the features of a proposed product, service, or system