Midterm Exam

Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the following self-concepts dimensions best applies to Rudi's View of himself?

Conrent

A person's actual self is a persons conception of how he/she would like to be.

False

The self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card for a prospective client.

False

Bret Thomas has always dreamed of becoming a jet fighter pilot. After seeing the movie Top Gun, Bret bought pilot's sunglasses and even gave himself a "call sign"-Snake. Bret's fantasies or emotional responses are called ________ needs.

hedonic (experimental needs; emotional responses/fantasies)

Wants are a combination of ________.

personal and cultural factors

If products take on masculine or feminine attributes, they are said to be ________.

sex-typed

According to the sociological tradition of ________, relationships with other people play a large part in forming the self.

symbolic interactionism

Fred Johnson lives, eats, and breathes pro football. HIs favorite team is the Cowboys. His home looks like a Dallas Cowboy's museum. Which level would most likely apply to Fred's situation?

Group level

Lindsay believed that customers would come to view her new resort hotel with high personal involvement because it was a quality property with an excellent view. Instead, she found that many of her customers came to the hotel only when she offered special price discounts. What aspect of consumer involvement had Lindsay ignored?

Lindsay forgot that consumer involvement includes personal factors and situational factors as well as object factors.

What theory of personality suggests that one person differs from another because of a number of different characteristics such as introversion of extroversion?

Trait theory

A dentist promotes his business by reminding people that dental health is important, while emphasizing "painless" dentistry. The dentist's promotion is helping to resolve his potential patients' approach-avoidance conflict. T/F

True

Ideals of male beauty are based on facial features, musculature, and facial hair.

True

Motivational conflicts can occur in a variety of ways. If a person must choose between two desirable alternatives, this form of conflict is called ________.

approach-approach conflict

Tanya would really love to have a full-length mink coat; however, animal rights (and animal rights activists) have caused her to reconsider making such a purchase. This situation illustrates a(n) ________.

approach-avoidance conflict

Sally always buys Coca-Cola out of habit, which is an example of ________. A) routine buying B) low passion C) inertia D) flow state

c. inertia

What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?

drive theory

Maslow's Hierarchy of Needs

physiological - water safety - shelter Belongingness - love Ego needs - Status, esteem Self-actualization - "Be all that you can be"

Expectancy theory

suggests that expectations of achieving desirable outcomes—positive incentives—rather than being pushed from within motivate our behavior.

symbolic self-completion theory

suggests that people who have an incomplete self-definition tend to complete this identity when they acquire and display symbols they associate with that role

"Casual Friday" in American workplaces encourages the expression of a person's ________.

unique self