Mimic social

Energetic Jill

10% of market, age 18-27, female, income $13,000-$23,000

City hopper Sue

12% of market, age 18-35, female, income $28,000-$40,000

Up and comer Raj

16% of market, age 18-26, male, income $30,000-$45,000

Buhi's primary market falls between what ages?

19-32

Back to school molly

20% of market, age 18-26, female, income $12,000-$20,000

Daypacker Tom

29% of market, age 18-26, male, income $22,000-$28,000

Hipster Mommy Kami

5% of market, age 32-45, female, income $35,000-$70,000

Seaside Sally

8% of market, age 18-26, female, income $20,000-$30,000

What percentage of Buhi's customers fall between 19 and 32?

90%