Mimic social
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Energetic Jill
10% of market, age 18-27, female, income $13,000-$23,000
City hopper Sue
12% of market, age 18-35, female, income $28,000-$40,000
Up and comer Raj
16% of market, age 18-26, male, income $30,000-$45,000
Buhi's primary market falls between what ages?
19-32
Back to school molly
20% of market, age 18-26, female, income $12,000-$20,000
Daypacker Tom
29% of market, age 18-26, male, income $22,000-$28,000
Hipster Mommy Kami
5% of market, age 32-45, female, income $35,000-$70,000
Seaside Sally
8% of market, age 18-26, female, income $20,000-$30,000
What percentage of Buhi's customers fall between 19 and 32?
90%
