MIS 111 - class # 26

What is the smartrek app about?

- coordinates people out of traffic congestion - gives future departure times - gives credit every time you choose a route

What is the future of shopping video about?

- e-commerce = you can buy items anywhere - reinventing the retail business by using your mobile devices - so many virtual things available to us - agility to supply chain - pop-up stores (were following the consumer) - passive Geo-location = privacy problems

Which of the following supply chain activities eliminates the need for the "3-way match" process? a. CPFAR - collaborative planning forecasting and replenishment b. SCOR model - supply chain operations reference model c. Lean manufacturing d. Six Sigma

a. CPFAR - collaborative planning forecasting and replenishment

Boeing use a ____ -end DRM system because it _______. a. high; coordinates staff activities in a campaign to sell its products b. low; recommends products to returning customers c. high; recommends products to returning customers d. low; coordinates staff activities in a campaign to sell its products

a. High; Coordinates staff activities in a campaign to sell its products

_________ Being able to understand what is around us. EX: weather and traffic. Use of ads to inform of whats going on in a vertical form of approach. a. information services b. personal security

a. information services

________ is thinking of assets a company might have done at a business level. a. mobile resource management b. entertainment

a. mobile resource management

The concept of _____ is also known as utility computing or _______. a. on-demand; SaaS b. on-premise; SaaS c. on-premise; ERP d. on demand; ERP

a. on-demand; SaaS

What type of electric commerce helps shoppers connect with one another based on tastes, location, age gender, and other selected attributed allowing them to share information using voting, comments, discussions, and reviews focused on shopping? a. social shopping b. crowdsourcing c. business value chain d. globalization

a. social shopping

________ using apps to stay safe and know that others are safe. EX: life 360, Roadside assistance a. information services b. personal security

b. Personal security

A ____ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up. a. sales lead tracking b. contact management c. sales forecasting d. products knowledge

b. contact management

_____ is marketing of additional related products to customers based on a previous purchase. a. bundling b. cross-selling c. upselling d. downselling

b. cross-selling

______ is social networking. the approach is thinking of who else is interested in the immediate area. a. mobile resource management b. entertainment

b. entertainment

What term is used to describe when both the consumer and retailer are informed of the price if an item, pre and post purchase? a. personalized pricing b. price transparency c. customer intelligence d. price experience

b. price transparency

Users of Smartrek use what type of decision making when deciding among alternatives for selecting a route and time for their journey? a. case-based reasoning b. weighted decision making c. neural networking d. rule induction

b. weighted decision making

_______ a diverted purchase. Challenge with this is _____ needs special engagement. (EX: buying a shirt but wanting to try it on) a. sponsored reviews b. expert consults c. showrooming

c. Showrooming

Put the production steps of the SCOR model in the correct order? a. make, deliver, return b. source, make, return c. source, make, deliver d. return, source, make

c. source, make, deliver

what term is used to describe paid-for product ratings and reviews? a. conversational marketing b. expert reviews c. sponsored reviews d. customer reviews

c. sponsored reviews

______ is an analytical CRM technology. a. SFA b. OLTP c. CMA d. OLAP

d. OLAP

Which of the factors resulting in the bullwhip effect was due to deception between two trading partners? a. price promotions b. batch purchasing c. forecasting/trend analysis d. Shortage gaming

d. Shortage gaming