MIS 276 Quiz 7
tweets
All of the following are examples of dark social except: A. Snapchat B. SMS texts C. tweets D. e-mail
Brand Pages.
All of the following marketing tools on Facebook require payment except: A. Brand Pages. B. Mobile Ads. C. News Feed Page Post Ads. D. Right-Hand Sidebar Ads.
Page Post Ads.
Ads that appear in a Facebook user's News Feed are called: A. Promoted Ads. B. Page Post Ads. C. Brand Ads. D. Marketplace Ads.
amplification
Encouraging users to click a Like button is an example of which step in the social marketing process? A. brand strength B. amplification C. fan acquisition D. community
Street View cars
Google uses which of the following to build a global database of wireless access points and their geographic locations? A. Street View cars B. E9-1-1 C. BLE D. iBeacons
potentials customers can tilt and turn their smartphones to see 360 degree views of products
How can a smartphone's gyroscope and accelerometer be used in product marketing? A. to provide accurate data on the user's destination and speed B. potentials customers can tilt and turn their smartphones to see 360 degree views of products C. to speed up delivery of large multimedia files D. to locate the user's geographical position
Social Density
The social marketing process has five steps. Which of the following is not one of them? A. Engagement B. Social Density C. Fan Aquisition D. Amplification E. Community
Amplify
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A. Lead Generation Cards B. Promoted Accounts C. Amplify D. Enhanced Profile Pages
Curalate
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A. Curalate B. Webtrends C. TweetDeck D. Amplify
Pinterest is the only one of the major social networks that does not accept paid advertising.
Which of the following statements about Pinterest is not true? A. Pinterest users are overwhelmingly female. B. Pinterest is the only one of the major social networks that does not accept paid advertising. C. Pinned photos and photo boards are available to all Pinterest users. D. Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams.
