MIS 305 ch 7
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Amplify
Apple's iBeacon uses which of the following technologies?
BLE
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
Curalate
Which social marketing proved the most effective for ExchangeHunterJumper.com?
As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:
Facebook's Lookalike Audience lead generation tool.
Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.
False
Which of the following statements is not true?
Google is the leading platform for mobile display ads.
Sprout Social helped Wahl Professional improve its social media presence on which of the following?
Which of the following is most similar to Pinterest?
Which of the following statements about Facebook Exchange is not true?
It is a social search engine.
Which of the following is not a technology for enabling proximity marketing?
Lens studio
Which of the following allows Facebook to track user behavior on other sites?
Like button
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Open Graph
Ads that appear in a Facebook user's News Feed are called:
Page post ads
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go, outside of the home.
Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?
Your Facebook News Feed includes all of the following except:
Tweets
Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?
Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?
Twitter card
Which of the following is not a major provider of mobile display advertising?
Webtrends
How much time a month does the average person spend using the Facebook app on mobile devices?
about 13 hours
What percentage of the population use a mobile device to research products online before purchasing?
about 50%
Which of the following is the leading mobile retailer in the United States?
amazon
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
All of the following marketing tools on Facebook require payment except:
brand pages
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
dark social
Which of the following is the second-most popular mobile marketing format?
display advertising
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
Which of the following is the most popular use for mobile devices?
entertainment
Which of the following is the top app in terms of both audience size and share of time spent?
A cell phone's GPS is accurate to within five feet of the actual location of the phone.
false
By 2020, spending on social marketing will triple the amount spent on mobile marketing.
false
In 2018, Millennials made up almost 65% of Snapchat's monthly active U.S. users.
false
In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing.
false
SMS text messaging generates most of mobile marketing spending.
false
Snapchat is owned by Facebook.
false
The number of people exposed to pins on Pinterest is a measure of which of the following?
fan acquisition
The ratio of impressions to fans is a measure of:
fan acquisition
Which of the following is the first step in the social marketing process?
fan acquisition
Which of the following dominates the local mobile search market?
Which of the following are features of both Pinterest and Twitter?
hashtags
Macy's deployed which of the following technologies in many of its retail stores in 2014?
iBeacon
Which of the following accounts for the most time people spend using a mobile device?
listening to music
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
location-based (local) mobile marketing
All of the following were popular types of online marketing before 2007 except:
mobile marketing
All of the following are Pinterest marketing tools except:
promoted accounts
Which of the following is another term for amplification?
reach
Which of the following is the leading location-based mobile ad format?
search ads
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
social density
Google uses which of the following to build a global database of wireless access points and their geographic locations?
street view cars
Eddystone is an open-source standard for beacon technology.
true
Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.
true
Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
true
Pinterest's users are predominantly women.
true
Promoted Video is the source of over 50% of Twitter's ad revenue.
true
Traditional retail products and travel services are the source of much of the current growth in m-commerce.
true
All of the following are examples of dark social except:
tweets
By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing?
$113 billion
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
On average, users use about ________ apps a month on their smartphone.
20
In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?
2015
While using apps, users spend over 90% of the time on just ________ of them.
5
Which of the following is a history of your actions on Facebook?
Timeline
Which of the following is known primarily for blogs?
Tumblr
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
Disney's playdom
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
Which of the following is not true about Facebook News Feed Page Post Ads?
They cannot contain links
