MIS 412--Chapter 10
In 2012, approximately how much were consumers expected to spend on digital music?
$3.6 billion
E-book revenues in 2012 were approximately ________.
$4.2 billion
There are approximately ________ online newspapers in the world.
10,000
In 2012, total paid online content was estimated to be:
11.2 billion
In 2012, around what percentage of Americans had read an e-book?
20%
Around how many page views do online newspapers generate in a typical month?
4.1 billion
As of 2012, around how many Kindles of all types have been sold in the United States?
800 million
All of the following charge for access to some or all its online content except:
Google News
Which of the following is the fastest growing segment of media revenues?
Internet
In 2012, which of the following forms of online entertainment produced the least amount of revenue?
Internet Radio
All of the following statements about the movie industry are true except:
Internet and online distribution now make up the largest share of movie revenues
All of the following are true about the newspaper industry except:
Online readership of newspapers is declining
Which of the following is used by the highest percentage of people to read e-books?
PC
Which of the following is the earliest precursor to today's e-books and e-book readers?
Project Gutenberg
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen King
Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?
The New York Times Brand
Which of the following most accurately reflects media consumption by the average American adult?
The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio.
All of the following statements about television and premium are true except:
The current transition to Internet delivery of television is leading to a decline in traditional television viewing.
All of the following statements about the online video audience are true except:
The overall size of the online video audience is much smaller than the traditional television audience
Which of the following statements about the online newspaper audience is not true?
The people who read newspapers online tend to be less educated than those who visit YouTube.
All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:
There are fewer firms competing for distribution rights.
In 2012, Amazon's e-book and media store contained around how many book titles?
about 1 million
What percentage of the Internet population in the United States read magazines online?
almost one-third
All of the following typically favor the elimination of DRM except:
content owners
In 2012, digital magazine circulation:
doubled
Music download networks offer:
high user control and high user focus
All of the following are subscription services except:
iTunes
Which of the following is not a leading factor in changing the television industry?
inability to attract customers to traditional products
All of the following are aspects of content convergence except:
language
Traditional media programming offers:
low user control and low user focus
Zinio is an example of which of the following?
magazine aggregator
Which of the following occurs first in the process of media convergence?
media migration
In 2012, which of the following comprised the largest segment of the online gaming audience?
mobile gamers
Which of the following is the fastest growing online gaming audience?
mobile gamers
Which of the following is not one of the factors required to charge for online content?
multiple delivery methods
Which of the following type of online content does the highest percentage of Internet users purchase or view online?
newspapers
Which of the following was the most troubled segment of the publishing industry in 2012?
newspapers
Which of the following is not a major contributing factor to net value?
offering variety of subscription models
Which of the following together comprised the largest component of online paid content in 2012?
online music and online video
Which of the following forms of online entertainment is expected to generate the most revenue in 2015?
online video
Which of the following is the fastest growing paid content area?
online video
Which of the following best describes the online newspaper industry's revenue model?
struggling to successfully implement a fee-based model
DRM refers to a combination of ________ for protecting digital content.
technical and legal means
Which of the following generates the largest share of media revenues?
television
Which of the following is the largest producer of revenues in the entertainment industry?
television
Which of the following three forms of media account for over 75 percent of the hours spent consuming media?
television, radio, and the Internet
In comparison to hours spent at work, the average American adult spends ________ consuming various media.
twice as much
