MIS DSM Chapters 5-8
Which of the following is true of the vanilla version of an enterprise system?
If it does not support a certain business process, the company may require a customized version.
Which of the following is an advantage for organizations using enterprise systems to integrate business processes?
Information can be stored in a single data repository.
Which of the following best describes fuzzy logic?
It allows expert system rules to be represented using approximations or subjective values in order to handle situations where information about a problem is incomplete.
Which of the following is true of CRM?
It focuses on analyzing customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service.
Which of the following is true of online product reviews?
Online product reviews can be skewed by companies and their competitors.
Which of the following is the programming language most commonly used to interface with RDBMS?
Structured Query Language (SQL)
An advantage that enterprise systems have over standalone applications is the __________.
availability of a single database to store information from multiple sources
The umbrella term for business intelligence (BI) and advanced analytics is called _____________.
business analytics
Organizations use enterprise systems to __________.
coordinate and integrate business processes
The __________ is typically used to acquire commodities used in the production of goods stored in warehouses.
make-to-stock process
In the context of B2B supply chain management, __________ can be defined as access points through which a business partner accesses secured, proprietary information that may be dispersed throughout an organization.
portals
The make-to-stock process of enterprise resource planning systems is associated with __________ goods.
producing
Collaborative CRM __________.
provides effective and efficient communication with the customer from the entire organization
Relational database management systems use ____________ query language (SQL) to add, delete, update, and question the database.
structured
A value _________ is accomplished when a company makes an effort to connect their internal value chains.
system
When a process is initiated through an enterprise resource planning system, __________.
the data flows automatically to the other processes integrated with it
Different enterprise resource planning applications that access the system's database __________.
use interfaces that look and feel the same
YouTube is a unique _____________ application because it is largely based on user-generated content.
web 2.0
Which of the following defines groupware?
A class of software that enables people to work together more effectively
Microsoft SharePoint ia an example of what type of technology?
A content management system
Which of the following refers to technology that allows users to publish, edit, version track, and retrieve digital content?
A content management system
Which of the following is true of a data mart?
A data mart addresses the needs of a particular department or functional area of a business.
As a business analyst, John has been given the responsibility of predicting the effects of a competitor's new product. He specifically needs the effect it can have on his firm's products. The analysis is for the forthcoming quarter of the year. Which of the following business intelligence systems would best provide the required information?
A decision support system
__________ is a request executed to retrieve data from a database.
A query
Which of the following best describes the bullwhip effect?
A small fluctuation in demand that has a ripple effect up a supply chain
Which of the following best defines a firm's network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers?
A supply chain
Goods and Supply, a retail outlet, uses an enterprise resource planning system for capturing product data, modifying its sale prices, and processing card payments. Which of the following process types is associated with selling a product or service?
An order-to-cash process
__________ refers to systems that help understand ways to manage sales, service, and marketing activities more effectively.
Analytical CRM
Which of the following best describes enterprise resource planning (ERP) systems?
Applications that integrate business activities across functional departments
Which of the following differentiates a B2B marketplace from a supplier portal?
B2B marketplaces connect multiple buyers and multiple suppliers.
__________ is ERP software designed to operate according to industry-standard business processes, and vendors offer many industry-specific versions that have already been customized for particular industries based on best practices.
Best practices-based software
Microsoft Dynamics is a(an) ________ application to help monitor and analyze ongoing conversations on social media to help better understand customer sentiment.
CRM application
Jerome, a data analyst, uses data mining to find groups of similar customers from customer order and demographic data. While using this technique, Jerome finds two very distinct customer groups: One group has an average age of 22 and owns Android phones; the other group has an average age of 45 and owns expensive cars. The analysis also finds that both these groups of customers tend to buy Cougar brand sports shoes. Which of the following techniques has Jerome used to obtain these findings?
Clustering
__________ is the process of grouping related records together on the basis of having similar values for attributes, thus finding structure in the data.
Clustering
__________ is a type of intelligence gathering that searches for patterns, trends, or rules that are hidden in the data, so as to develop predictive models.
Data mining
Which of the following is true of digital dashboards?
Digital dashboards display the key performance indicators and other summary information used by managers and executives to make decisions.
Which of the following is an asynchronous form of communication?
Which of the following most accurately describes best practices-based software?
ERP software designed to operate according to industry-standard business processes
__________ allows expert system rules to be represented using approximations or subjective values in order to handle situations where information about a problem is incomplete.
Fuzzy logic
Which of the following is true of geographic information systems?
Geographic information systems are systems for creating, storing, analyzing, and managing geographically referenced information.
Supply chain management systems primarily do which of the following?
Help organizations share inventory information with their business partners.
PitStop is a car-manufacturing company in Phoenix. This company plans to avoid keeping large inventories for more than a day and to implement a just-in-time manufacturing process. Which of the following must the company do to effectively implement a just-in-time strategy for its manufacturing process?
Implement tight cooperation between all partners in the company's supply network.
Savard Company, a medical products supplier, has experienced a loss in customers recently, and a downturn in revenues. The firm suspects lower customer satisfaction may be an issue. Data from which of the following sources would best pinpoint the company's problem?
Information captured from the firm's CRM system
A manufacturing firm wants to implement a customer relationship management system to improve the satisfaction of its customers.
Information captured from various sources where customers interact about the organization's products
Which of the following is an accurate statement about an RDBMS?
It attempts to balance efficiency of storage needs, ease of retrieval, and other factors by storing data in tables linked via relationships.
Which of the following statements is true of the application of XML in an organization?
It can be used for checking on and managing the organization's inventory.
Which of the following is true of metadata?
It describes data in terms of who, where, when, and why.
Which of the following is true of enterprise marketing management?
It helps a company execute its CRM strategy by improving the management of its promotional campaigns.
Which of the following is true of a database?
It is a collection of related data organized in a way that facilitates data searches.
Which of the following statements best describes Extensible Markup Language (XML)?
It is a data presentation standard first specified by the World Wide Web Consortium that allows designers of Web documents to create their own customized tags.
Which of the following best describes a mashup?
It is a new application or Web site that uses data from one or more service providers.
Which of the following best describes a decision support system?
It is a special-purpose information system designed to support organizational decision making related to a particular recurring problem.
Which of the following statements is true of a supplier portal?
It is a subset of an organization's extranet.
Which of the following is true of packaged software?
It is often referred to as off-the-shelf software.
Which of the following best descries social bookmarking?
It is the sharing and categorization of Internet bookmarks by Internet users.
Which of the following best describes social cataloging?
It occurs when contributors organize online information regarding specific topics such as academic citations, wireless networks, books, and music.
Which of the following statements is true of a customer portal?
It provides efficient tools for business customers to manage all phases of the purchasing cycle.
Which of the following is true of collaborative CRM?
It provides the communication capabilities of the CRM environment.
Which of the following is true of the bullwhip effect?
It reduces the overall profitability of the supply chain.
Which of the following statements is true of an enterprise system?
Its central information repository makes information access easier.
Which of the following is a result of effective collaboration within supply networks of an organization?
Just-in-time manufacturing
Which of the following is a social media monitoring activity?
Keeping track of what is being said about a company and brand in blogs, wikis, and social networking sites like Facebook and Twitter
Which of the following is true of online product reviews?
Negative information about a company can go viral.
__________ is the process of quickly conducting complex, multidimensional analyses of data stored in a database that is optimized for retrieval, typically using graphical software tools.
Online analytical processing (OLAP)
Sales order processing and reservation systems are examples of what type of a system?
Operational
RoadRash Inc. is a motorcycle dealer. The company recently introduced a new range of sport bikes. As part of its marketing campaign strategy, the company decides to send e-mails to its customers to make them aware of the new range of sport bikes. The company decides to use a CRM system to send individual e-mails to customers based on their prior purchase history. Which of the following CRM systems can best help the motorcycle dealer in creating this mass e-mail marketing campaign?
Operational CRM
__________ includes customer-facing applications, such as tools for sales force automation, call center and customer service support, and marketing automation.
Operational CRM
Which of the following are used to interact with customers and run a business in real time?
Operational systems
__________ software is written by third-party vendors for the needs of many different users and organizations, supporting standardized, repetitive tasks such as word processing, payroll processing, or preparing taxes.
Packaged
Which of the following statements is true of relational database management systems (RDBMS)?
RDBMS are not easily scalable in response to peaks in demand.
Which of the following are starting to replace the standard bar codes found on most products?
RFID tags
_____________ frequency identification (RFID) offer great opportunities for managing supply chains.
Radio
__________ is used to create databases and database structures.
Structured Query Language (SQL)
Which of the following is an ERP extended component?
Supply chain management
The core components of enterprise resource planning systems are primarily designed to do which of the following?
Support internal business activities.
Which of the following is a major problem that can affect supply chains?
The bullwhip effect
BookMarks is a bookstore with three branches across Houston. The store purchases and installs comprehensive CRM software across all the branches. Which of the following is true of the enterprise-wide changes the store must make for successful implementation of the CRM strategy?
The company's policies and procedures need to reflect a customer-focused culture.
Which of the following is a product flow within a supply chain?
The delivery of a bedspread from Amazon.com to a customer
What must a company do to ensure its CRM strategy is successful?
The firm must ensure its policies and procedures reflect a customer-focused culture.
Which of the following is the most critical factor for an enterprise system's implementation to be successful?
The implementation must have the support of a firm's top-level managers.
Which of the following is true of enterprise resource planning applications?
The screens look comparable, with similar designs, screen layouts, menu options, and so on.
Which of the following best defines the network effect?
The value of a network (or tool or application based on a network) is dependent on the number of users on the network.
Which of the following is an advantage of cloud-based collaboration tools?
They allow for easy access to and transfer of documents.
Which of the following is a trend of legacy systems?
They are typically either fast approaching or beyond the end of their useful lives within an organization.
Which of the following statements is true of B2B marketplaces?
They are typically run by separate entities.
Which of the following statements is true of legacy systems?
They can prove problematic when information from multiple departmental systems is required to support decision making in an organization.
Which of the following is true of virtual teams?
They contain members from different geographic areas.
Which of the following statements is true of standalone applications?
They focus on the specific needs of individual departments and are typically not designed to communicate with other systems in the organization.
Which of the following is true of ERP extended components?
They support the primary external activities of an organization.
Which of the following is the primary purpose of using a database?
To keep track of data
Which of the following is true of vendor-managed inventory?
To make it possible, the manufacturer (or retailer) allows the supplier to monitor stock levels and ongoing sales data.
Which of the following differentiates a blog from a wiki?
Unlike a wiki, a blog does not allow visitors to edit the original posted material.
Audio and video data are considered to be which of the following?
Unstructured Data
With respect to the key elements of a supply chain, which of the following scenarios exemplifies a product flow within a supply chain?
Using RFID to better track drug shipments to help eliminate counterfeit drugs
__________ is a business model in which the suppliers to a manufacturer handle the manufacturer's stock levels based on pre-established service levels.
Vendor-managed inventory
Which of the following is true of an enterprise resource planning system?
When a process is initiated through an enterprise resource planning system, the data flows automatically to the other processes integrated with it.
When deciding on the type of enterprise resource planning system to adopt, which is a key factor decisions makers must consider?
Whether the system meet the business's unique requirements
__________ are collaborative Web sites where visitors can add, delete, or modify content on the site, including the work of previous authors.
Wikis
Collaboration
__________ refers to a group of people working together to achieve a common goal.
A data warehouse differs from a data mart in that __________.
a data warehouse integrates multiple large databases and other information sources into a single repository
The component of an operational CRM system that automates service, complaints, and product returns is called _______________ and support.
customer service
Jabora, an online bookstore, maintains an enterprise-wide data warehouse. To manage its data more efficiently, the data warehouse architects of Jabora create smaller subsets of the data warehouse in which they store highly focused portions of Jabora's data in separate databases for specific populations of users. These subsets can be referred to as __________.
data marts
A __________ is software with which you create, store, organize, and retrieve data from a single database or several databases.
database management system
A customer service and support (CSS) system __________.
enables increased first-contact resolution rates
The component of an operational CRM system that helps a company in the execution of the CRM strategy by improving the management of promotional campaigns is referred to as __________.
enterprise marketing management
Standalone applications __________.
focus on the specific needs of individual departments and are typically not designed to communicate with other systems in the organization
An enterprise resource system __________.
has a central information repository that makes information access easier
A value chain __________.
is a set of activities that adds value to the end product
A supplier portal __________.
is designed to automate the business processes that occur before, during, and after sales have been transacted between the organization and its multiple suppliers
The __________ entails the processes related to selling goods or services.
order-to-cash process
By allowing direct access to critical information needed to conduct business, __________ provide substantial productivity gains and cost savings for B2B transactions.
portals
A customer portal __________.
provides efficient tools for business customers to manage all phases of the purchasing cycle
The vanilla version __________.
refers to the standard features and modules that an enterprise system comes with
Big Data is commonly described as being high volume, ____________, and velocity.
variety
A __________ is a type of synchronous communication.
virtual meeting; Chatting online
