MKT 101 Ch 7

Which of these factors should not be regularly reviewed in evaluating the quality of a Web site?

Product variety

Which role of the Internet in marketing is best illustrated by a firm maintaining a list of key customers and their purchasing behavior?

Database development

Computing daily Web site traffic, ratings on customer service surveys, and sales revenues are measures to be used in

assessing performance

Multichannel marketing is practiced by a

bricks-and-clicks firm

The large number of search engines, as well as the number of companies that are now online, contribute to

clutter

is a web site a form of social media

no

True or false: 95 percent of U.S. adults ages 18 to 29 have broadband connection

true

An Internet retailer respects a consumer's privacy by

using opt-in E-mail

is E-marketing a broadcast concept

yes

A consumer request for information on the Web that is helpful in determining the features of a particular refrigerator model is an example of

E-marketing

Which of these Internet attributes relates to the ability of the Internet to have two-way communication?

Interactivity

Which one of the following is not necessarily a benefit for a firm using the Internet in marketing

Low system-maintenance costs

Which aspect of a Web site includes such topics as company background, financial performance, and an online shopping cart

Site content

The lot size in mass customization is typically

one unit

The basic difference between the Internet and the World Wide Web is that only

through the Web can users see graphics and hear audio