MKT 101 Ch 7
Which of these factors should not be regularly reviewed in evaluating the quality of a Web site?
Product variety
Which role of the Internet in marketing is best illustrated by a firm maintaining a list of key customers and their purchasing behavior?
Database development
Computing daily Web site traffic, ratings on customer service surveys, and sales revenues are measures to be used in
assessing performance
Multichannel marketing is practiced by a
bricks-and-clicks firm
The large number of search engines, as well as the number of companies that are now online, contribute to
clutter
is a web site a form of social media
no
True or false: 95 percent of U.S. adults ages 18 to 29 have broadband connection
true
An Internet retailer respects a consumer's privacy by
using opt-in E-mail
is E-marketing a broadcast concept
yes
A consumer request for information on the Web that is helpful in determining the features of a particular refrigerator model is an example of
E-marketing
Which of these Internet attributes relates to the ability of the Internet to have two-way communication?
Interactivity
Which one of the following is not necessarily a benefit for a firm using the Internet in marketing
Low system-maintenance costs
Which aspect of a Web site includes such topics as company background, financial performance, and an online shopping cart
Site content
The lot size in mass customization is typically
one unit
The basic difference between the Internet and the World Wide Web is that only
through the Web can users see graphics and hear audio