MKT 190 - Ch. 10

online fraud

Any attempt to conduct fraudulent activities online, including deceiving consumers into releasing personal information

audience

Audience reports provide insight into demographics, interested, geography, behavior, mobile use, and more.

podcasts

Audio or video files that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers

real time

Describes users and the people with whom they are conversing being online at the same time.

behavior

Evaluates your site's content by seeing how visitors interact with your content. Monitors landing pages, exit pages, site speed, bounce rate, and more.

Page visits, reach, and CPM (cost per thousand exposures) are all examples of what type of social media metric?

Exposure

Conversions

Google Analytics allows users to set goals and objectives to monitor web conversions, like signing up for an email newsletter or completing a purchase.

Accquisition

In-bound traffic is monitored through acquisition reports, allowing you to compare traffic from search, referrals, email, and social media.

blogs

Short for "weblogs," these are web-based journals in which writers editorialize and interact with other internet users

widgets

Small bits of software on a website, desktop, or mobile device that performs a simple purpose, such as providing stock quotes or blog updatesWidgets are an innovative digital marketing tool to personalize webpages, alert users to the latest company information, and spread awareness of the company's products.

Connectivity

The ability for consumers to be connected with marketers along with other consumers

Accesibility

The ability for marketers to obtain digital information

control

The customer's ability to regulate the information they view as well as the rate and exposure to that information

Electronic Marketing

The strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing

Digital Marketing

Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers

social network

a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication

Media-sharing sites

allow marketers to share photos, videos, and podcasts but are more limited in scope in how companies interact with consumers. They tend to be more promotional-oriented.

ACME Corp. is using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as _______.

digital marketing

Digital Media

electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years

beacon technology

target and communicate with app users based on their location. For example, retailers can place beacons throughout their stores, so when a shopper approaches one, it activates the retailer's app on the shopper's smartphone with custom messages and promotions.

Interactivity

the ability of customers to express their needs and wants directly to the firm in response to its marketing communications

Addressability

the ability of the marketer to identify customers before they make a purchase

Wiki

type of software that creates an interface that enables users to add or edit the content of some types of websites

The internet is sometimes referred to as a pull medium

users determine which websites they are going to view; the marketer has only limited ability to control the content to which users are exposed, and in what sequence.

omni-channel

various marketing channels, including mobile, desktop, or traditional retail spaces, providing seamless customer experiences