MKT 190 - Ch. 10
online fraud
Any attempt to conduct fraudulent activities online, including deceiving consumers into releasing personal information
audience
Audience reports provide insight into demographics, interested, geography, behavior, mobile use, and more.
podcasts
Audio or video files that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers
real time
Describes users and the people with whom they are conversing being online at the same time.
behavior
Evaluates your site's content by seeing how visitors interact with your content. Monitors landing pages, exit pages, site speed, bounce rate, and more.
Page visits, reach, and CPM (cost per thousand exposures) are all examples of what type of social media metric?
Exposure
Conversions
Google Analytics allows users to set goals and objectives to monitor web conversions, like signing up for an email newsletter or completing a purchase.
Accquisition
In-bound traffic is monitored through acquisition reports, allowing you to compare traffic from search, referrals, email, and social media.
blogs
Short for "weblogs," these are web-based journals in which writers editorialize and interact with other internet users
widgets
Small bits of software on a website, desktop, or mobile device that performs a simple purpose, such as providing stock quotes or blog updatesWidgets are an innovative digital marketing tool to personalize webpages, alert users to the latest company information, and spread awareness of the company's products.
Connectivity
The ability for consumers to be connected with marketers along with other consumers
Accesibility
The ability for marketers to obtain digital information
control
The customer's ability to regulate the information they view as well as the rate and exposure to that information
Electronic Marketing
The strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing
Digital Marketing
Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
social network
a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication
Media-sharing sites
allow marketers to share photos, videos, and podcasts but are more limited in scope in how companies interact with consumers. They tend to be more promotional-oriented.
ACME Corp. is using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as _______.
digital marketing
Digital Media
electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years
beacon technology
target and communicate with app users based on their location. For example, retailers can place beacons throughout their stores, so when a shopper approaches one, it activates the retailer's app on the shopper's smartphone with custom messages and promotions.
Interactivity
the ability of customers to express their needs and wants directly to the firm in response to its marketing communications
Addressability
the ability of the marketer to identify customers before they make a purchase
Wiki
type of software that creates an interface that enables users to add or edit the content of some types of websites
The internet is sometimes referred to as a pull medium
users determine which websites they are going to view; the marketer has only limited ability to control the content to which users are exposed, and in what sequence.
omni-channel
various marketing channels, including mobile, desktop, or traditional retail spaces, providing seamless customer experiences