MKT 3501 Quiz 12
Which of the following is true of vertical marketing systems?
Producers, wholesalers, and retailers act as a unified system.
Which of the following is an example of horizontal channel conflict?
A Ford dealer complaining that another Ford dealer is advertising in their territory.
Which of the following statements regarding marketing channel design is correct?
Channel alternatives should be evaluated against economic, control, and adaptability criteria.
Which of the following statements is correct regarding the functions channel members perform?
Channel members create greater efficiencies than manufacturers could achieve on their own
Which of the following statements regarding international distribution channels is correct?
Due to logistics costs in China, the majority of companies can only access affluent areas of major cities.
__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.
Full-line forcing
Which of the following companies uses a direct marketing channel?
Holly Wreaths, a store that sells Christmas ornaments to customers via its online click-to-order catalogs
_______ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.
Intermediaries
Which of the following does NOT apply to channel systems?
Intermediaries play interchangeable roles in the system.
Which of the following is a reason that producers use marketing channels and channel intermediaries
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following statements regarding marketing logistics is correct?
The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.
Which of the following statements regarding marketing channel behavior and design is correct?
The success of individual channel members depends on the overall channel's success.
Which of the following is most likely true of marketing channel decisions?
They often involve long-term commitments to other firms.
Which of the following is true of using trucks as a transportation mode?
Trucks are highly flexible in their routing and time schedules.
Walmart has a lot of power and exerts strong influence on the suppliers they buy from. This channel power is an example of a(n) __________ vertical marketing system (VMS).
administered
Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.
an indirect marketing channel
A ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
channel level
The greater the number of channel levels in a marketing channel, the ________.
greater the channel complexity
From the producer's point of view, a greater number of levels of marketing channel means __________
less control and greater channel complexity
A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
marketing channel
Which of the following is a conventional consumer marketing channel?
producer to wholesaler to retailer to end consumer
A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.
sense-and-respond
he length of a channel is determined by __________.
the number of intermediary levels
The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.
upstream partners
The company, suppliers, distributors, and customers who open double quotepartnerclose double quote with one another to improve the performance of the entire system make up the __________.
value delivery network