MKT 3501 Quiz 12

Which of the following is true of vertical marketing​ systems?

Producers, wholesalers, and retailers act as a unified system.

Which of the following is an example of horizontal channel​ conflict?

A Ford dealer complaining that another Ford dealer is advertising in their territory.

Which of the following statements regarding marketing channel design is​ correct?

Channel alternatives should be evaluated against​ economic, control, and adaptability criteria.

Which of the following statements is correct regarding the functions channel members​ perform?

Channel members create greater efficiencies than manufacturers could achieve on their own

Which of the following statements regarding international distribution channels is​ correct?

Due to logistics costs in​ China, the majority of companies can only access affluent areas of major cities.

​__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.

Full-line forcing

Which of the following companies uses a direct marketing​ channel?

Holly​ Wreaths, a store that sells Christmas ornaments to customers via its online​ click-to-order catalogs

_______ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.

Intermediaries

Which of the following does NOT apply to channel​ systems?

Intermediaries play interchangeable roles in the system.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following statements regarding marketing logistics is​ correct?

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost.

Which of the following statements regarding marketing channel behavior and design is​ correct?

The success of individual channel members depends on the overall​ channel's success.

Which of the following is most likely true of marketing channel​ decisions?

They often involve​ long-term commitments to other firms.

Which of the following is true of using trucks as a transportation​ mode?

Trucks are highly flexible in their routing and time schedules.

Walmart has a lot of power and exerts strong influence on the suppliers they buy from. This channel power is an example of​ a(n) __________ vertical marketing system​ (VMS).

administered

Plasticine Palace supplies its products exclusively to Arts​ & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of​ ________.

an indirect marketing channel

A​ ________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

channel level

The greater the number of channel levels in a marketing​ channel, the​ ________.

greater the channel complexity

From the​ producer's point of​ view, a greater number of levels of marketing channel means​ __________

less control and greater channel complexity

A​ ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

marketing channel

Which of the following is a conventional consumer marketing​ channel?

producer to wholesaler to retailer to end consumer

A view of the market that specifies that planning starts by identifying the needs of target​ customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is​ a(n) ________ view.

sense-and-respond

he length of a channel is determined by​ __________.

the number of intermediary levels

The sets of firms that supply companies with the raw​ materials, components,​ parts, information,​ finances, and expertise needed to create products or services are known as​ ________.

upstream partners

The​ company, suppliers,​ distributors, and customers who open double quotepartnerclose double quote with one another to improve the performance of the entire system make up the​ __________.

value delivery network